Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Image Recognition, Derby Picks & Bourbon – GAC Episode 7
Another raucous run around the topics this week as Go Ahead Caller focused on image recognition technology, gender designations and bias in sports, Kentucky Derby picks, Mother’s Day Cards and bourbon! Oh, and Ted Rubin picked on my grey beard … a man who is bald picked on me for my handsome? Oy. Enjoy and […]
Racism, Weed on a Plane & more – GAC Episode 6
The opportunity to rant about racism is one of those things I tend to pass up … I’m a Southern white guy, so no one really takes my opinion seriously on it anyway. But I did it in this week’s episode of Go Ahead Caller. And I got to talk about the guy on my […]
Congress on the Interwebz, Privacy and Shrooms – GAC Episode 5
Congress asking Mark Zuckerberg questions might have made my month. But they weren’t all stupid. We dove into what and why, your privacy and security, YouTubeTV, youth sports officials and ‘shrooms on episode 5 of Go Ahead Caller. Dial it up. Tell your friends. See you next Tuesday morning from San Jose, Calif!
Go Ahead Caller Episode 4: Storytelling in Social Media
Episode 4 of Go Ahead Caller was a raucous romp. We covered jacket vests, toe selfies, storytelling in social media and my inspiration and start in the radio business. A couple of old radio friends stopped by. So did author Tim Stephens, who has a new inspirational book about paralyzed football player Timothy Alexander you […]
Go Ahead Caller Episode 3: Sinclair Broadcasting and Handsome
Episode three of what I’m now calling the Go Ahead Caller Facebook Live Show from my desk was a lively affair this morning. We had a nice flow of interesting questions and guest chime in to talk about everything from the Sinclair Broadcasting mind meld to paying NCAA student-athletes to my personal grooming habits and […]
Go Ahead Caller Episode 2: Facebook Privacy and More
So it seems the Periodic Breakfast Call-in Show — me answering questions and running down my day to get ready for work but streaming it on Facebook Live — was a big hit the first time around. So I’ll keep doing it on days I can. The day before Chris Mack was named head coach […]
On Cambridge Analytica and the Bigger Problem
For some odd reason, I decided to open up Facebook Live last week and just chat with folks as I readied for my day. While the “call-in show” idea comes across as a bit amateur and disorganized — because it is — my friend Kathy Burke asked me what I thought about the Cambridge Analytica […]
Make Sure Your Marketing Automation Makes Sense
My recent purchase of two sweaters from Eddie Bauer sparked a barrage of emails from the clothier. I received the expected order and shipping confirmations, but then one email per day for the first three days after my order. Apparently, I’d been added to a marketing automation or email drip campaign, which is fine … […]
Your Small Business Website Should Give Orders
One hundred percent of the people who describe to me what they want their small business website to do have it all wrong. In fact, they have it 180-degrees wrong. They tell me they want it to do the exact opposite of what it should actually do. They say, “I want my small business website […]
Digital Crossroads is this Fall’s Must-Attend Digital Marketing Conference
Digital Crossroads is this fall’s must-attend digital marketing conference. Yes, I’m biased. The annual fund-raiser for the Louisville Digital Association is programmed almost entirely by me. Yes, I’m the emcee and host. Yes, the non-profit professional association I co-founded benefits from it. But you’re going to be hard-pressed to find a two-day digital marketing event […]
Should My Business Use Chat-Based Tools?
Microsoft is a content client. This is a sponsored post, but all thoughts and opinions are my own. Chat-based tools are not new. We’ve all been using text messaging, messenger apps on social media platforms and even good, old-fashioned chat apps for years. How many of you remember the old AOL Chat sessions? If you […]
MailChimp and Others Should Penalize Cold Emails
There’s been another spike in unwanted emails in my inbox lately. The increase goes in cycles. I’m not sure if it’s because certain lists of email addresses are issued by one party or another at various times of year, or a bunch of companies just have coincidental timing, but my frequency of having to unsubscribe […]
Don’t Measure Success Like Mike
So Michael Jordan says Kobe Bryant is a greater player than Lebron James. He said, “There’s something about five that beats three.” By that rationale, Jim Loscutoff is better than Michael Jordan. So are Bill Russell, Sam Jones, Tom Heinsohn, K.C. Jones, Satch Sanders, John Havlicek, Frank Ramsey and Robert Horry. All of these individuals […]
The Simple Trick to Selling More
A salesman, I am not. But then again, I have to sell every day. We all do. We sell the fact we are competent at our jobs. We sell the fact we’re enthusiastic about the boss’s new idea. We sell the fact that we like what we were served for dinner. Sure, sometimes its easy […]
Native Advertising is Good for Some Things … Not All Things
My recent projects include several that focus on native advertising. Studying this emerging segment of digital marketing more closely has uncovered some surprises for me in how the market is using and responding to the opportunities. To level-set, native advertising is known by many names. It’s often called sponsored content, advertorial, sponsored posts and the […]