Let’s talk about pricing structures. Burger King tried to charge me $3.63 for a 32-ounce soda this week. McDonald’s sells them for $1.06. That conflict sets up a great food for thought episode of the podcast.

Give it a listen and then ponder over the weekend your pricing structure, how your competitors compare and are there opportunities there to improve and increase top- or bottom-line revenues?

Dial it up gang!

Go Ahead Caller is sponsored by Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at SwitcherStudio.com/Falls. After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Can you believe that? You get 10% off for the life of your subscription, no matter how long you use it.

Next week, Ryan Foland will both join me to talk personal branding and his book, Ditch the Act. Join us for the live recording on LinkedIn Live at 8 a.m. ET/5 a.m. PT. Follow me there to get the handy, “he’s live” notifications. Or be sure to get the podcast recording on the show’s feed.

If you would like to suggest a guest on The Jason Falls Show – A Marketing Podcast, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, Go Ahead Caller is a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Read more about it at JasonFalls.com/sponsor!

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