For the last probably year or year and a half, the conversation about the value of influencers has reverberated with the opinion that micro- and nano-influencers are more effective than the big stars with millions of followers. Logically, that makes sense. You have to spend a lot of money for one post with a big celebrity. You can get multiple posts from multiple micro-influencers that, over time, can add up to as much reach and far more frequency.
But now there’s actual evidence to prove that theory. In fact, a new report out from TrendHERO, an influencer marketing software company specific to Instagram and one of the recent sponsors of this podcasts, actually helped me connect some dots to calculate the average cost-per-thousand, or CPM rate, of celebrity influencers versus micro-influencers.
And the difference may startle you.
I’ll tell you all about it, in today’s commentary, and I have a little book news update for you at the tail end of today’s show, so make sure to listen through to the end.
To start building your own experiences with my influencer marketing software of choice, go to jasonfalls.co/tagger today.
Other Influencer Marketing Podcasts of note …
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