One of my favorite podcasts to listen to, rather than host, is Hidden Brain with Shakar Vidantam. The NPR offering produces fascinating stories of the human mind and how it works, how we make decisions and the like. Last week, Vidantam interviewed Harvard psychologist Dan Gilbert. And the psychology that fuels influencer marketing became apparent to me.

Give a listen to my Friday food-for-thought podcast as I explain why we should all be investing in influencer marketing and plan on doing so for a long time. It’s human nature to respond to it and Gilbert’s expertise helped me see why.

Dial it up!

Hidden Brain can be found at Dan Gilbert’s book is available on Amazon and wherever you buy books.

Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Yep! You get 10% off for the life of your subscription, no matter how long you use it. And come watch the show if you want to see it in action. When I talk about them on the program, I show you how it works. So simple and easy, even I can do it.

Don’t miss our live recording of Go Ahead Caller Tuesdays at 8 a.m. ET/5 a.m. PT on LinkedIn. A rare exception will be this coming Tuesday, Sept. 10. I’ll be speaking at an event and not doing the live show. But I have a special recorded episode that will fire on the podcast feed at 8 a.m. ET, to fill that time. (Follow me on LinkedIn otherwise for those “he’s live” notifications in your stream.) Or subscribe to the podcast and follow along with the interviews and bonus, podcast-only segments where I share thoughts on various digital marketing and other topics. Get it wherever you get podcasts.

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