Community management — listening, responding, commenting, providing customer support — is the “social” part of social media. Putting it on the back burner or, worse, ignoring it will spell doom for your brand online.

Mike Koehler from Smirk New Media knows this. His agency has a unique perspective and approach to responsiveness, prioritizing it for clients and helping them understand the value of community management. He stopped by Go Ahead Caller to give us a perhaps needed reminder about it, too.

After Mike’s interview, I talk a bit about the future of audio books, thanks to a sample chapter I heard from Malcolm Gladwell’s upcoming release. And I share a personal anecdote on the value of participation I think is a good start to the short work week.

Dive in and enjoy!

Mike Koehler discusses community management with Jason Falls

Mike Koehler can be found on LinkedIn. For more from Smirk New Media, find them at

Other links and show notes:

Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Yep! You get 10% off for the life of your subscription, no matter how long you use it. And come watch the show if you want to see it in action. When I talk about them on the program, I show you how it works. So simple and easy, even I can do it.

Next week, we’ll have a bit of a back-to-school edition of Go Ahead Caller. Ana Homayoun is the author of the new book Social Media Wellness: Helping Tweens and Teens Thrive in an Unbalanced Digital World. She’ll be on the show to talk about how to help our children use devices and social media appropriately. It will not be a live video recording as I’m participating in an event Tuesday. The podcast recording of that interview will go live at 8 a.m. ET on Tuesday morning, so be sure to jump over and subscribe to the podcast feed to not miss it. Again — No LinkedIn live next week. Just the podcast recording on the show’s feed.

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