If you follow the conventional wisdom around an influencer’s lifespan, you know they start living their best life, then define a strong content niche and build an engaged audience. Then they do lots of brand collabs and make a fair amount of money. Then they diversify and get into creating their own products, services or even a full on media platform.

Mr. Beast is an example of the latter. Jake Paul is another influencer turned big star. Lilly Singh went from YouTuber to late night TV star. Technically, you can add Justin Bieber, Carly Rae Jepsen, Megan Thee Stallion and many more big celebs to that influencer success journey. 

The ones who leveraged their influence to launch their own products range from the Khardashians to Michelle Phan. You may remember our chat with Aaron Hefter and Felicia Hershenhorn from July of 2021. They launched Imarais Beauty with Sommer Ray whom I chatted with for an article I wrote around the same time. 

Another previous episode of Winfluence you may recall is my talk with Daniel Stone and Lou Montemayor from Bandolier Media. That was in June of 2021. Bandolier Media is a multiple time Ad Age Small Agency of the Year award winner that earned a reputation for creating influencers.

They launched Just a Construction Guy, Unemployed Wine Guy, Duck Tape Man, the Lawn Whisperer. These half-real, half-advertising creations were intentionally tied to brands and created as Instagrammers and YouTubers … regular old influencers. Just a Construction Guy broke off from his original brand collaboration and just became a regular creator. He’s a real guy. And really a construction guy, too. 

Well, Daniel, Lou, George Ellis and the Bandolier Team is up to a variation on the theme. They’ve used their content creator thinking and inspiration to launch … a new product. Roasty Buds coffee hit the virtual shelves last fall. It’s the world’s first spicy coffee. Since the launch Roasty Buds has become one of the premier flavored coffees in the world with variations that include Kinda Spicy, Xtra Spicy and Xxxtra Insane Spicy. They recently added Texas BBQ and Cherry Glaze Smoked BBQ flavored coffee.

The idea is just weird enough to get attention, which is Bandolier’s pedigree. So the agency that creates influencers has now skipped the influencer and created a product. 

On this episode of Winfluence, we’ll welcome Daniel and Lou back to the program, and add George to the conversation, to explain how Spicy Buds evolved from influencer marketing and where the Bandolier of crazy creative brains are going with influence in 2023. 

This episode of Winfluence is presented by CIPIO.ai. We help brands solve a couple of big problems. We also have free solutions for creators you need to know about. 

For the brands out there, what CIPIO.ai does best is source authentic and high-performing user-generated content you can use to fuel your paid, owned, earned and shared content strategies. UGC performs better. We help you get as much of it as you want. If you also want those users to post the UGC on their channels to become influential voices for your brand, our software helps make that happen, too. 

For you creators, when you authenticate into CIPIO.ai’s platform, we have a free media kit you can use to market your influence, content and channels to brands. You can customize it, then pop out a PDF or a web version to share. You can even create different versions for different clients on the fly. We also have an incredible referral program that pays you 20% commission on the first year’s revenue from any brand you refer to CIPIO.ai. 

You can learn more at CIPIO.ai. And if you’d like to set up a call with me to personally show you the platform and how it can benefit you and your brand, jump over to jasonfalls.co/cipio, fill out that form and we’ll set up some time to talk. 

CIPIO.ai – We’re building a Community Commerce Marketing Super App that has something in it for you and your business. Come see us. 

Scroll Down for a Show Transcript!

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.

Roasty Buds Transcript

Jason Falls 0:00
Do you want Instagramers or Tik Tok errs to post about your brand? Or do you actually want to engage creators who influenced their audience to buy your product? If you’re in the latter of those two, you’ve come to the right place. Welcome to Winfluence the Influence Marketing Podcast

Hello again friends thanks for tuning in to win fluence the influence Marketing podcast. If you follow the conventional wisdom around an influencers lifespan, you know they start living their best life then define a strong content nation build an engaged audience. Then they do lots of brand co labs and make a fair amount of money then they diversify and get into creating their own products, services or even a full on media platform. Mr. Beast is an example of the latter. Jake Paul is another influencer turned big star Lilly Singh went from YouTuber to late night TV star technically, you can add Justin Bieber, Carly Rae Jepsen, Megan, the stallion, and many many more celebs to that influencer success journey. The ones who leverage their influence to launch their own products ranged from the Kardashians to Michelle Phan. You may remember our chat was Aaron hefter and Felicia Hirshhorn from July of 2021, they launched in Maris beauty with Summer Rae, whom I chatted with for an article I read around the time. Another previous episode of wind fluence, you may recall is my talk with Daniel stone and Lou Montemayor from bandolier media that was in June of 2021 bandolier media is a multiple time at age small agency of the Year Award winner that earned a reputation for creating influencers. They launched just a construction guy unemployed wine guy, duct tape man, the lawn whisperer, these half real half advertising creations were intentionally tied to brands and created as Instagramers and YouTubers regular old influencers, just a construction guy broke off from his original brand collaboration and just became a regular creator influencer. He’s a real guy and a real construction guy to well, Daniel Liu and the bandolier team is up to a variation on the theme. They’ve used their content creator thinking and inspiration to launch a new product roasty buds coffee hit the virtual shelves last fall. It’s the world’s first spicy coffee. Since the launch roasty buds has become one of the premier flavored coffees in the world with variations that include kind of spicy, extra spicy and extra insane spicy. They recently added Texas barbecue and cherry glaze smoked barbecue flavored coffee. The idea is just weird enough to get attention which is bandoliers pedigree so the agency that creates influencers has now skipped the influencer and created a product. Today on wind fluence will welcome back the bandolier media crew to the program to explain how spicy buds evolved from influencer marketing, and where bandoliers crazy band of brains are going with influence in 2023. This episode of influence is presented by scipio.ai where you can create a consistent flow of authentic user generated content to fuel paid earned shared and owned campaigns that set your content marketing on fire. One of the main methods of doing that is by shifting your influencer marketing focus to a community influence marketing one. That’s where you discover the influential voices in your community of customers, fans and followers and partner with them to create authentic content that recommends your brand. We’ve published a brand new ebook called The marketers Guide to Community influence marketing it’s a step by step manual that shows you how to do it. result is a more cost efficient way to engage creators and drive word of mouth marketing while capturing better performing content for your paid and own social media efforts. Download the free guide by visiting get scipio.ai/guide For those of you watching on the stream will throw up a handy QR code you can scan to get there. And folks this isn’t just a two or three page Quick Guide. It’s a fairly hefty ebook written by me detailing how you can leverage community influence marketing to drive growth in your brand. Get scipio.ai/guide Download the free ebook and start engaging your community today. Heck with creating another awesome influencer bandolier is creating spicy coffee. Daniel Stone Lou Montemayor and the bandolier media crew are next Wednesday, let’s

Daniel, Lou, George. Well, Daniel, Lou, welcome back to the program. George. Welcome to the program for the first time if I’m not mistaken, Daniel and Lou, you may appreciate this. Well, George, you may too but Daniel and Lou I believe you are only the second or third repeat guest on Winfield What’s that you keep doing weird stuff that I love exploring. So before we get to your latest creation, I do want to take a few minutes to remind folks how you got here, not here on when fluence but here in the world. Let’s I think the first big viral success you and the bandolier team kind of engineered, at least in my recollection was just a construction guy. Take us through that invention real quickly and give us a kind of a reminder on what that was. And maybe an update on Omar and what he’s up to these days. Yeah, for

Daniel Stone 5:31
sure. I like to think our first success was classic dad moves, which I don’t know if you’ve ever talked to you are gone down the weird wormholes with that Jason. And even before that, we had a project, pre bandolier media that Lou and I, this is a funny story. And I won’t go into great detail. But we were heavily involved in beer pong in America. And we had a little country music song called beer pong anthem. And it was because some success that really credit all goes to Lou that we had on Reddit that made companies say, Hey, you guys really need to start a social media marketing company. Regarding Omar, he’s still a great he’s, you know, I think he has two kids out in the real world now and two kids at home. He’s still getting sponsored deals. We just did a promotion with Lubriderm where I think the video he did on tick tock got over 40 million views. He’s happy, healthy, still doing construction and still influencing Lu anything I left out there.

Lou Montemayor 6:34
Yeah, Omar is definitely still still going strong. He loves creating content. He loves coming up with ideas and stuff like that. But um, yeah, he did a video not too long ago where he did his own stunts. So that was a that was all his idea. We were like, Are you sure you want to like yeah, so that was pretty fun. But yeah, so it’s still, it’s still a lot of fun. And I feel like now with how social media is changing with Instagram meals and all that sort of stuff. And Tik Tok, of course, there’s definitely gonna be a bit of a bit of a shift. And so we’re excited to kind of like, just do more content with them and have some more fun with it, where he gets to show some Oh, he’s a great impersonator. So we’re looking forward to doing some stuff where he gets to do some voices and things like that.

George Ellis 7:16
Yeah. And I would say, a true Bandolero fashion, we kind of jumped around and didn’t answer the original question, but I just didn’t give you the quick. The quick background of where it came from is we had a coffee client who Bay Coffee. And we decided we needed to meet with him in person, the owner. And in one of those in person meetings, it was just the four of us, I believe. He mentioned that he a lot of construction going on outside he was like, it’s really cool, because his whole brand is about really good craft coffee for just everybody not just good coffee snobs, if you will. And these construction guys were drinking and we said, Well, why don’t we have a construction guy influencer? And then we thought, well, we don’t, those don’t exist. And so Dan offered up his longtime contractor, friend, Omar, and that’s how that started. Moving on. It took some great pictures. And I mean, from there, it was within a week he was completely viral.

Jason Falls 8:07
So if that was the initial sort of jumping into hey, let’s create an influencer. I think that became a little bit of a formula for you guys with branded content, because I know you had the duct tape man, you had unemployed wine guy, was that the impetus for kind of that sort of series, I guess, of creations for bandoleer, which has been enormously successful for you guys.

George Ellis 8:31
I think part of it is not that we we always think, oh, let’s create an influencer. It’s more. There’s something in the world that doesn’t exist in social media. Let’s just make it and so that was the whole thing with the classic dad moves. And the same with Omar. And then you know, the unemployed wine guy that was very much about the pandemic and creating a character that made sense during that time. So, Lou, I don’t know if you have anything to add to that. But to me, it’s just creating something that didn’t exist not just glomming onto what’s there.

Lou Montemayor 8:57
Yeah, no, I couldn’t agree more. And I know Dan mentioned classic dead moves before. But I do think that that one thing that was important about that was sort of learning the landscape a bit and sort of learning the ins and outs of what that meant to be a creator, or an influencer at the time, because before, it wasn’t as much of a person a personality and and the people that were doing it, then are now some of the biggest creators just because they were sort of ahead of the ahead of the curve a little bit. But yeah, learning that and learning the method of like, being not necessarily advertising, but just just being like this personality, even if it was through memes, or, or just funny videos and things like that. They really helped us to kind of get to this place where we’re like, well, there’s some things that like George mentioned, aren’t out there. And so sometimes trying to figure out a way to to coach people that were out there that we’re doing the thing we’re like, Alright, cool. It felt like there was a lot of like, trying to fine tune and micromanage. And like that’s the last thing we want to do with creators. We want them to do their own thing. And so we’re like, well, let’s just make Carl thing and just test it out and see how it goes. And then that was a lot of fun, you know, and it was fun to be able to sort of put the creative together and and work with the Creator and and then you know like Omar’s a natural, so that made it very easy. And then just as well as wind, guys and natural. So it’s like the perfect fit. And then of course, we get to have a lot of fun with it. So.

Jason Falls 10:19
So Daniel, you guys kind of married the concept in that process of branded content and influencers? I know you guys do a lot of other branded content when you’re approaching new clients and new projects. I would imagine it’s dependent upon the client the situation, but do you start out thinking, Okay, how does either a created influencer fall into this? Or can we go out and find other influencers that might make sense? Or is that just, you know, a tool in the toolbox that you might use if the situation warrants it?

Daniel Stone 10:54
Yeah, I would say it’s a tool in the toolbox. I mean, we make sure that prospective clients are aware of, of what we have to offer and what we’ve done. But we had a project recently with old style beer in Chicago, where, you know, they wanted a unique idea. And we came up with a cool idea of boiling Vienna beef, hot dog and old style beer. And we thought the best way to bring that to life would be using influencers in the Chicago region. We did use our influencers, but that was kind of secondary, just because we kind of had that, but I think we always start George Lou, correct me if I’m wrong. I mean, I feel like we always start with, what’s the idea that makes sense? And if it just so happens to make sense that we can work classic Dad, just a construction guy, or or, you know, unemployed white guy into it, we will. But it’s more about the idea. How will it be received? Is there a community there to win to create a community for it?

George Ellis 11:51
Yeah, and I would just add that I think, I mean, we’ve wanted to create something like a classic dad for a brand for a long time, but we haven’t forced it. You know, so I think that’s part of it is we want to do that. But we also know that it doesn’t make sense all the time. So it is just a tool, it’s not something you want to force, you know, an agency can sometimes be known for a certain thing, I don’t think we want to be known as Oh, yeah, they made this same thing for five different clients.

Jason Falls 12:15
Well, you’ve certainly brought branched off into a new tangent, I guess, if you will, with what I wanted to bring you here to talk about today. So I’ll throw this up to any of the three of you, or all three of you just not at the same time, obviously, I want to know, give us the quick explanation of what roasty buds is. And then we’ll take a break. And then after the break, we’re gonna go a little bit deeper and get into the fun meat of the story. So I’ll ask the question to the group, one at a time. What is roasty? buds? Experimental flavored coffee? That’s it? Uh,

Lou Montemayor 12:51
I think that’s why Dan went first, because he knew he was gonna throw a little bit of a soft answer there. We’re gonna get into, like you said, the meat and a little bit. But I think the main thing was that, as Jordan mentioned, we worked with a coffee client who was. So we still have obviously a great relationship with and we’ll get into that. But one thing that we found didn’t exist. And well, the first product, we came out with spicy coffee, right? So we saw this demand for spicy foods and spicy things in the world. And as a personal lover of spice, and somebody who grew up eating spice at probably too young of an age, I very much loved the idea of that. And George and I had been talking about that for years, actually, it just wasn’t necessarily fit for our client at the time. And well, just not a fit for his style in general. So when we toyed with the idea of the possibility, we were like, well, you know, what’s the worst that can happen? We get some some samples and try some things out and formulate something. And then if it’s absolutely horrible, then we know we failed. But when we tried it, and this is coming from George can speak to this, but he’s not much of a Spice Guy. In fact, he has a pretty low tolerance. But when he tried it, he was pleasantly surprised. And he liked it a lot. And so it’d be one thing if I liked it, because I’m, you know, into spice, but Dan was kind of in the middle. He’s like, he likes spice. He likes coffee. So that was kind of an easy, easy pitch word.

Daniel Stone 14:09
I was in the middle. But when when we brought the samples home, in my wife tried it. She immediately said you, you have to produce this, you have to make this I want to drink. It was hatched chili was a flavor and she goes, I want to drink this on a regular basis. And I thought she was really being nice. So I invited over a bunch of neighbors, we probably had six neighbors. One guy immediately hated it. But the other people in the community. My other neighbors liked it. And later that day, they texted me saying, Hey, do you have some more? And I knew they were being sincere. And I knew I knew we had a winner. Very nice. Okay.

Lou Montemayor 14:47
I want to George to chime in a little bit. But I think that was an important thing is that we surround ourselves with people that we always want honesty from and that was an important part to see what people thought and what their genuine genuine feedback was. was, and there was a pretty consistent love for it. So that sort of set us on that path for

George Ellis 15:05
sure. Yeah, I think my answer would be kind of a combo of the two. It’s premium and experimental coffee happens to be the home of the first spiciest coffee. But then we also brought out Mexican chocolate. And so it’s not just about spice. It’s about just flavors maybe people haven’t seen before in coffee. And I think it’s, it’s working. It’s proven to work. So we’re excited about that. And so that’s just more chances to create different weird, whatever to call them types of coffee or innovation. All right, so

Jason Falls 15:34
flavored premium coffee. When we come back on the show, we’re gonna find out more about how the brand came to be. We’re visiting with Daniel stone, Lou Montemayor, and George Ellis from bandoleer media, they’ll go away

Welcome back to when fluence we’re talking branded content influencers and spicy coffee with the bandolier media crew. That would be Daniel stone, Lou Montemayor, and George Ellis. So before the break, we learned what roasty buds was premium flavored coffee. It includes flavors, like kinda spicy, extra spicy, extra insane, spicy, Texas barbecue, cherry glaze, smoked barbecue, all of that sounds completely unnecessary to me, but I’m also not a coffee drinker. So I’ll throw that out there for folks. So Daniel, I guess we should start out with, you guys talked a little bit about what your friends think of these flavors. What’s been the early response from customers and taste testers of the brand.

Daniel Stone 16:38
It’s been interesting. We launched in July, we kind of tinkered around with just organic content, capturing organic emails, and it worked. Okay. And then we really kicked off, organize Facebook Instagram strategy on meta, and once we did that, the sales really started taking off. And, you know, we weren’t sure, okay, were people ordering this as a gag gift? Are they ever going to were they going to be a repeat customer and order again? Well, then some interesting things started happening, I would say about four to six weeks, six weeks afterwards, we started getting people ordering like, four or five bags at a time. Like we have this dentist office in Wisconsin, of all places, in every month, they order four bags of ghost pepper coffee, and I’ve talked to them to see like, Hey, what’s going on this? You know, I didn’t think a dentist would really be, especially in Wisconsin would be downing this much coffee. And then we started. You know, there’s this really great Shopify tool. Oh, I forget the name, George was able to tell us that allows you to get you know, email customers three or four times until they review the product. And we just started getting these really genuine reviews from people saying, Hey, this is great coffee, I brought it to the office. And we went through it in two, three days. A lot of people that it just not for them. They didn’t like it. They thought it was too spicy. We also get a lot of complaints from customers that it’s not spicy enough. So yeah, I mean, so far, I think it’s going to be an ongoing product that some people once they kind of have it. realize, hey, I needed that spice. I needed that kick in my coffee. I need that every morning. I love the burn that put to the back of the throat. I love how it kinda gets that spice flavor all over the inside of my mouth. So yeah,

Jason Falls 18:25
well, let me tell you what I know about roasty buds. I don’t drink coffee, as I mentioned, but you guys sent me several bags of them. And they smelled delightful. I like the smell of coffee. I just don’t like the taste of it. But the friends that I did hand it off to because I didn’t want it to go to waste. Of course, they said it was good. One said it was interesting and would probably grow on him. But the rest of them were like yeah, this is good. This is I like this. So you probably have some converts here in the Kentucky area. Alright, so let’s dig in here to the bean pile pun intended. George, take us through where the idea for roasty buds came from how did this evolve?

George Ellis 19:04
It actually goes back to that coffee plant. We mentioned Kobe coffee, we do a lot of content or have done a lot of content for him. And one of the ideas that Luke came up with was this series called Willard espresso. And the whole idea for the series is for tick tock originally was taking different items and grinding them up and then running them through an espresso machine. And you know, Mike, the owner could they would taste it. And it you know, we did a bunch of different things. And the one that took off was I believe it was red peppers, hot red peppers. And the reaction was great. And it got a few 100,000 views and it kind of kicked off that whole series. And then, you know, Luke kept doing interesting things with that and cut to I think it’s about a year later. Lou and I were talking again about doing some kind of spicy coffee content, because we thought that’d be an interesting idea was like making social content. And then we thought like I mentioned earlier, well, that doesn’t exist, but we think it should. And so now that Dan hadn’t been put Part of that, but at some point, we sent them a text like, hey, you need to figure it out, because we’re gonna do it. And that’s kind of how a lot of things happen event Where’s one of us will text the other and be like, this is going to happen. So you have to figure it out, just to cut

Daniel Stone 20:10
in, I go to sleep early, and these guys stay up very late. And so like, there’s these discussions that happen between like, 11 o’clock at night and two in the morning, and like, all wake up just to go to the bathroom at 3am. And my phone will be lit up with like, all these like, decisions about, you know, what, we’re gonna be doing a bandolier media. So yeah, I do miss out.

Jason Falls 20:33
So you’re in charge, but you’re not in charge? Is that what you’re saying?

George Ellis 20:36
It’s a wonderful process for Lou, did I miss anything? I mean, I think that was kind of where it came from. And then, you know, once we did that, once you started doing social content for it, we knew we had something I think,

Lou Montemayor 20:49
I think that’s a that’s an important thing to mention is that one of the reasons why we wanted to do this was it wasn’t the only reason. But I feel like one of the one of the stronger reasons was that we imagined the fun that we could have with the content. And there’s a lot of you know, spicy foods spicy challenge content on there, I’m sure you’re familiar with the one ship challenge and all that sort of stuff. We just felt like there was something missing in that space that can be really interesting and really fun. And then the next part of is like, Oh, the content would be awesome. Well, how hard would it be to even do that? You know? And so once we started really figuring it out and go into the logistics, and obviously bringing it bringing down up to speed and saying, Hey, can we even do this? Well, we didn’t say, Can we were like, we want to do this, like how do we do it. But once we finally got through all the steps and figured out that it was it was actually possible. That’s when we were gonna like, Okay, well, let’s get some samples and start figuring out the process. And then the rest is history.

George Ellis 21:42
I want to add one more thing, because I think it’s important. You know, while we do like to create new things, when it comes to audiences on social, we like to work with audiences that exist already in conversations that already exist. And so the idea of creating something, there’s a huge spice community online, and there’s a huge coffee community. And the idea that we could tap into both of those with something was exciting. And also, it’s proven out that a lot of the content kind of either excites one or the other group. Now we branched off in the non spicy, so the coffee is still viable. But that is something we do consider is are there already conversations happening that we can become part of or lead or any of those?

Jason Falls 22:19
So the one thing that strikes me about that George, or didn’t I’ll throw this question out for the group, any of you can answer, of course, is I love the creativity, obviously, I’ve always thought you guys were one of the more creative shops out there. And I love the fact that you’re sort of pushing the boundary and doing things that are weird, or sort of out of left field, because I think those stand out and get more attention. But the one formula that an agency, the piece of the formula that an agency has to have for that to happen. One piece of it is obviously great creative ideas. But the other piece of it is clients that will let you get away with it. So tell me a little bit about how you approach clients and who you’re going to work with and and who you’re not? Or do you do that, because a lot of agencies will just take all comers. But it seems like almost everything you guys put out there is a client, that’s okay with giving you a little bit of creative freedom to do something outside the box. And that takes a special approach to new business to client relations. So what’s the secret sauce there?

Daniel Stone 23:22
I don’t know, if there’s a secret sauce. I think a lot of our clients have worked with us for a long time now and kind of have moved around. And they’re, they’re following us and they’re watching us. I mean, maybe the secret sauce is I’m I kind of go out of my way to make sure they’re seeing what we’re doing. And, and seeing how it makes sense. And seeing how it ladders up to something, you know, does it have an ROI is is it? Is it successful? And then the question that we always ask our clients is, you know, if we work together, what would success look like when we do a really good job of setting expectations? Making sure we create a very black and white arrangement of of, you know, what will we walk away want from from this project? I mean, we’re not, we’re not surprising our clients on Hey, tada, here’s what we did. You know, we’re extremely collaborative with them, you know, we text with a lot of our clients, they’re seeing the process, you know, the entire way. I mean, I always think, you know, a good clients wants to be heard and understood. And I think we do a very good job at that at bandoleer. Very nice.

Lou Montemayor 24:28
I’ll add something quick to is I think that we’re pretty open and honest about expectations. early on. I think that for clients that are kind of new, maybe they’ve heard of us, but don’t really know exactly how we do things like we try to tell them like, you know, this is our style. And there’s some that they push back a little bit because they followed more traditional advertising for since their you know, since the beginning of their brand, but we try to tell them like hey, just trust us a little bit. Let us try some things out and then you know, you’ll see that If it’s going to be more effective than the stuff that you’ve done before, or even if it’s playing a little bit more safe men, so usually whenever somebody is a little less familiar with that they’re a little hesitant. But we just kind of say, hey, let’s do a test so we can show you. And then after that, it’s like, it starts seeing them open their their minds a little bit to the idea of getting a little bit more out there a little bit more creative. So yeah, it’s a bit of a process, but it always it usually goes in our favor, and then in their favor as well, because they see the results.

Jason Falls 25:25
George, your thoughts?

George Ellis 25:27
First, I say thank you for saying that. By the way. That’s nice to hear that, you know, would you say nice things about the agency. I mean, I don’t think we’re any different in that way than other agencies where brands know what they’re coming to get from an agency. And so I think if you see some of the things we’ve talked about, like roast, you guys are employed one guy, or just construction guy, or casserole, queen, or any of those things, plus the client work, that does give a sense of a client, what we might bring to the table when they talk to us. So it’s not a big surprise, we’re not usually coming to the meeting with Super Bowl spot ideas, because that’s not really what we’re known for. So I don’t want to be to say we’re in a box because we’re not but it’s, it’s it’s nice when someone is already coming to you because they want that kind of idea. And you don’t have to convince them fully that no, we can do an influencer thing that’s different, you know. So that’s helpful. Very good.

Jason Falls 26:15
Great stuff as usual gang. Daniel, I’ll ask you to do the honors here. Tell people where they can find roasty buds, the bandoliers and such on the interwebs?

Daniel Stone 26:24
Yeah, absolutely. roasty buds.com is where you can buy all the product. You can also check out this awesome video game we created called at play dot roasty buds.com. And then bandolier, we’re bandolier media.com. We also in classic dad moves and we just launched a really cool eight bit lawn mowing game at Classic dot Dad, we got to work with Google with the launch of the new dot dad top level domains.

Jason Falls 26:53
Very nice. So yeah, you heard that right, folks. They’ve got video games that go along with lawn mowing and coffee. That’s why I love you guys. You’re just fucking weird. So anyway, we’ll make sure all those links are in our show notes. I’ll put this at Jason falls.co/roasty buds. George Daniel Lu, thank you so much for staying weird coming back to the show to get a little bit of it on us.

Daniel Stone 27:17
Thank you. We need to bring you down to Austin to get weird with us on a project or something.

Jason Falls 27:23
I’m waiting on the invite man.

George Ellis 27:24
I thought we could sponsor this podcast if you would just drink spicy coffee before every show we’re in if you’re into it

Jason Falls 27:32
if I liked the taste of coffee I would take up on it but I have to inundate it with sugar and cream for me to even put it in my mouth. Even better.

George Ellis 27:42

Jason Falls 27:45
roasty buds another brilliant creative concoction from the strange minds at bandoleer media Daniel Lu George and the crew there are really one of the top branded content creative shops around check them out at bandoleer media.com. That link will also be in our show notes. Did you enjoy the show? If you did help us grow tell someone about wind fluence you probably know someone who might want to know more about influence marketing or enjoys conversations like the one we had today send them to influence pod.com or share a link to this episode on your social network of choice so you could just share it on the Twitter’s you can share it on the Facebook’s. You could share it on the Instagrams although they don’t like links very much you could share it on the YouTubes in the comment sections places you can share it on LinkedIn. You can snap chatting to people maybe I don’t even know Snapchat very well but you can share the link when fluence pod.com Just send people there so that they can subscribe and not miss an episode if you have a moment drop influence rating or review on your favorite podcast app we are on them all. The show is now on video as well just look for Jason falls when fluence on YouTube to see the show as well as hear it when fluence is a production of falls and partners and presented by scipio.ai. The technical production is by MPN studios, wind fluence errs along MPN, the Marketing Podcast Network. Thanks for listening, folks. Let’s talk again soon on wind fluence.

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