One of my favorite things to do is chat with brand-side social marketers about the day-in, day-out of the job. Social media campaigns, engaging consumers in conversation and fleshing out what makes social media marketing successful. Tod Meisner is the social media lead for Aflac. The iconic supplemental insurance company is known far and wide for its famous duck. But awareness is one piece of the puzzle.
As Tod says in the podcast, it’s great that Aflac is well known, but they’re not known well. We get into that and more of his take on social media campaigns and engagement, his professor role at both Auburn and Arizona State and his newfound appreciation for the minimalist movement.
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Join me next Tuesday morning at 8 a.m. ET/5 a.m. PT over on LinkedIn as we welcome Justin Hall will be with us. We’ll talk creativity, code, web dev and the future of it all colliding with marketing with one of Fast Company’s 100 Most Creative People in Business. Don’t miss that, next Tuesday at 8 a.m. ET live on LinkedIn!
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