Is Influence Marketing an Advertising or Public Relations Function?
Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As a result, its approach to influence marketing is decidedly different than many of the advertising-oriented tools you find on the marketplace. It’s almost as if Onalytica stands as the PR argument for influence marketing philosophy while […]
Is Influence Marketing an Advertising or Public Relations Function? Read More »