Migrating to paying influencers on Winfluence

The Tricky Migration Point from Product-Only to Paying Influencers

A couple of weeks ago a marketing executive with an online retailer in the United Kingdom reached out to ask for my feedback on something. Her situation was not dissimilar to many people who email or message me with influencer marketing inquiries.  The company sells sporting goods and apparel, has grown nicely over the last […]

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