creator economy

Falls Commentary - Creator Marketplaces

The Long-Term Effects of Creator Marketplaces Will Kill Creators

Whether you’re an influencer or a brand, the concept of the creator marketplace brings with it some appeal. For the content creators out there, the opportunities to work directly with brands can be a lifeline. That’s especially true when you’re growing your audience from micro- to mid-tier or mid-tier to mega influencer. For brands, creator

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Ramiro Canovas on Winfluence

Is The Future of Influence Marketing in Subscription Content?

Is the future of the creator economy and influencer marketing in subscription based content? If you read the tea leaves in the industry, one may think so. Content creators face potential problems when they put all their content and audience eggs in someone else’s basket. If the Instagram servers go berserk one day, some content

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