Falls Commentary - Creator Marketplaces

The Long-Term Effects of Creator Marketplaces Will Kill Creators

Whether you’re an influencer or a brand, the concept of the creator marketplace brings with it some appeal. For the content creators out there, the opportunities to work directly with brands can be a lifeline. That’s especially true when you’re growing your audience from micro- to mid-tier or mid-tier to mega influencer. For brands, creator […]

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