customers as influencers

The Perfect App to Make Customers Your Influencers

Influencer Marketing, Winfluence Podcast

What if I told you that you didn’t need to use influencers to grow your brand? At least not the way we often think of influencers. Imagine you could get people to endorse and post about your brand online without spending a dime and without giving away product? Sam Malone has figured out how to […]

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Meet the Brand Whose Customers are its Influencers

Influencer Marketing, Winfluence Podcast

One of the topics I explore throughout the book Winfluence – Reframing Influencer Marketing to Ignite Your Brand is that everyone can be an influencer. In fact, the whole point of the book is to say that we need to focus on influence marketing (without the R) so we don’t fall into the trap of

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