diversity in influencer marketing

Jacques Bastien on Winfluence

It’s Time for a Gut-Check on Progress in Inclusivity, Diversity and Equity

We’ve talked frequently on Winfluence about the pay gap in influence marketing, both as it refers to gender and race. We’ve also spent some time with some amazing people discussing the issues of inclusivity, diversity and equity. But I don’t think anyone would say we have done so enough. It’s important for all of us […]

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Lindsey Gamble on Winfluence

Continuing the Conversation on Race and Influencer Marketing

A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not one herself. And most of her clients are of the Hispanic-Latina variety. The natural next step in this conversation for me, anyway, was to dive deeper into

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Edward East on Winfluence

The Refreshing Transparency One Firm Brings to the Influencer Pay Gap

Billion Dollar Boy, an influencer marketing agency based in both the U.K. and U.S., publishes the pay rates of its influence campaigns broken down by ethnicity on its website. This bold act of unabashed transparency is a stark flag in the landscape of an industry challenged by the influencer pay gap and how influencers of

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