fake famous

HypeAuditor on a Laptop

HypeAuditor Responds to Misleading Use in Fake Famous

Influencer marketing analytics company HypeAuditor contacted me Friday night to offer a response to Fake Famous director Nick Bilton’s use of its software in the documentary. Bilton runs his fake follower-driven influencer Dominique Druckman through an unnamed software—clearly HypeAuditor to anyone who knows the interface—and makes fun of her 66 (out of 100) score, implying […]

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Nick Bilton on Winfluence

Does Fake Famous Miss the Boat on Influencers?

Nick Bilton‘s HBO documentary Fake Famous portrays influencers as superficial, purposeless and purveyors of staging their lives, followings and engagement. The film is compelling and certainly exposes the worst practices of social media influencers trying to just create fame. But it leaves out the rest of influencers, I would argue most of them, that build

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