The primary reason I like to interview people about this wild, wonderful world we work in is that I know I don’t know everything. Even though we talk about a lot of the topics that I consider myself fairly well schooled or experienced with, someone else always brings a different perspective to the table. It’s […]
Exploring the Nuances of Global and Luxury Marketing with Influencers Read More »
This is a special episode of Winfluence. I’m going to step aside and let you hear someone else guide a discussion about influence marketing. There’s another great show on the Marketing Podcast Network called The Endless Coffee Cup. Matt Bailey of Site Logic is the host of that show. He welcomes expert guests from all
Creating Influence in the Middle East Read More »
There are a handful of books in the market now about influencer marketing, beyond my humble entry into the space. We’ve talked to Neal Schaffer and Amanda Russell who both have books out on the topic. A few episodes back, we even spoke to the Professors — Joyce Costello and Sevil Yesiloglu, who edited the
Influencer Marketing Strategy from a Global Perspective Read More »
As I perused the data coming from another survey of influencers about the state of influencer marketing, I kept thinking, “Yeah, this sounds right.” Just over 80 percent of influencers say they prefer mostly monetary compensation. The other 20-or-so say they prefer products and services as compensation. Over half say they would accept products and
The Global Impact of Influencer Marketing Read More »