When you think about it quickly, the news from a study from Acquity Group released last week that says Facebook is the most trusted media channel for content created by a brand or company, isn’t all that concerning. Facebook has become the primary consumer channel for finding and communicating with brands. Brand content on Facebook […]
The Problem with Trusting Content on Facebook Read More »
Receiving random gifts in the mail does not suck. Last week, I was the recipient of a six pack of gourmet root beer. Who knew there was such a thing? It was from a company called SharpSpring. They were trying to get my attention to demo their marketing automation software on behalf of Elasticity. The
The Good and Bad of Raising the Content Marketing Bar Read More »
In the coming year, the average American will consume 15.5 hours of media every day. We’ve come quite a long way from the 57 Channels (And Nothin’ On) days, and that was just 1992. In 2015, there are countless television networks, radio stations, satellite and streaming radio channels, media websites, blogs, social networks and beyond.
What Hath Social Media Wrought? Read More »