How Lion Brand Yarns Uses Digital Marketing with Ilana Rabinowitz – GAC Episode 46
If you want to track a true digital marketing case study, pay attention to what Ilana Rabinowitz is doing at Lion Brand Yarns. The company moved from a catalog operation to full-scale e-commerce and an audience built on content marketing with great influencer programs. An all of it was done on Ilana’s watch. Ilana joined
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