influencer compensation Archives

Mavrck’s New Creator Compensation Reports Shows Indicators of Brand Evolution

Influencer Marketing, Winfluence Podcast

The influencer marketing landscape is changing. Now, that’s not a statement many people would find alarming. It’s always changing. But when you watch the industry like I do and for as long as I have, you see the tea leaves. And when they perk up a certain way, you sense a change is a brewin’. […]

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The Linchpin of Influencer Marketing: The Agency Strategist

Most of you know I spent the last five years or so at Cornett, a very good advertising agency in Lexington, Kentucky. Being an influencer marketing strategist at an agency is both fun and challenging. When you’re at an agency, you get work with a variety of clients, so you don’t get lulled into the