influencer engagement rates

Which Influencers Are More Effective?

Influencer Marketing, Winfluence Podcast

For much of the last year or so in the influence marketing space, there has been a growing trend to move away from mega-influencers in favor of micro- and nano-influencers. Those with fewer than 50,000 or even 10,000 followers. The reasons, as we’ve discussed with several of our guests, is that the smaller the following, the […]

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Let’s Do The Micro-Influencer Math

Influencer Marketing

The Micro-Influencer is all the rage among marketing pros right now. Everywhere you turn someone talks about them, even recommends them over bigger influencers out there. While leveraging micro-influencers is incredibly smart let’s not let the hype distract us from some facts. New data out from the Influencer Marketing Hub and CreatorIQ hypes micro-influencers significantly.

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