If An Influencer’s Follower Count Doesn’t Matter, What Does?
As we survey the web for the best influencers for our influencer marketing campaigns, our tendency has always been to prioritize influencers by their follower count. If you haven’t heard it yet, let me say this loud and clear: Influencer follower count doesn’t matter. Now, let’s break down why you’ve been told it doesn’t matter, […]
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