There’s another “State of the Industry” report out this month. It actually came last week from Linqia, which is one of the enterprise influencer marketing software companies out there. These reports are always useful, so I like to report on them here on the show. If you want to read the full report for yourself, […]
August is not the time to be thinking of the holidays. Unless you want to ask for gifts that take some savings to afford. Or in the case of the influencer marketing industry, that might take some time for agile development sprints. When you’re an influencer marketing strategist and practitioner, not to mention an influencer/creator,
The 2022 Influencer Marketing Industry Holiday Wish List Read More »
I’ve been working with and tinkering around on social media software, including influencer marketing platforms, for the better part of 20 years. I started cutting my teeth on content management platforms, social media management platforms … then in the late 2000s and early 2010s, I became somewhat established as having a degree of expertise with
A Frank Discussion About The Influence Marketing Software Landscape Read More »
If you’ve listened to this show for any length of time, you’ve heard me recommend the podcast of Scott Guthrie. He’s the consultant and industry thought leader behind the Influencer Marketing Lab. He has a great podcast that I recommend periodically to you here. He’s also been named one of Talking Influence’s Top 50 people
The Influencer Marketing Trade Body & Industry Trends with Scott Guthrie Read More »
People don’t solve problems in a vacuum. At least most people don’t. Problems are usually solved when two or more people get together and collaborate on ideas. That’s the nugget of truth behind the concept of networking. You get together with others to share ideas, but also challenges, tapping into the crowd for resources, solutions
The Power of Women in Influencer Marketing Read More »
Influencer marketing is growing up. If you don’t believe me, look at the latest numbers in AspireIQ’s The State of Influencer Marketing 2021 report. 96 percent of creators want to work with brands beyond social media posts 87 percent are willing to work with favorite brands in exchange for product, as long as the perceived
The State of Influencer Marketing is that it’s finally growing up Read More »
If there is a beat writer for the influencer marketing industry it has to be Joele Forrester from Talking Influence. Her whole job is to interview the movers and shakers, break the news about new software product launches and industry trends, analyze the implications of influencer unions and legal interpretations for the industry and beyond.
The Scoop on Influencer Marketing from the Industry’s Top Beat Writer Read More »
You cannot believe anything you read or hear in the mainstream media about influencer marketing. They’re hell bent on telling you it’s dead. Or dying. Or over. The New York Post‘s big headline yesterday — at least for us business and marketing nerds — was this gem penned by author-looking-for-a-link Molly Borman Heymont. The piece
Why You Can’t Believe Mainstream Media About Influencer Marketing Read More »