On the surface, Daniel Knowlton‘s recent post at Content Marketing Institute is a treasure trove of helpful tips and tricks that explain how to drive inbound links, exposure, traffic and awareness of your blog. It is well crafted, expertly researched, incredibly in-depth and most certainly a provable tactic to do all of those things. But the
The Fine Line Between Good Blogging and Gaming the System Read More »
Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential customers is imperative since consumers no longer rely mostly on mainstream news sources and, thus, the press release has become moot. To succeed in “media” outreach in
Sysomos Launches New Product Suite Including Powerful Influencer Mapping Tool Read More »
The first national speaking opportunity I was offered was to spread the word that PR spam was partially the fault of the media database companies, like Cision and Vocus, who were making blogger and media member contact information readily available. The companies responded, strengthening their offerings. But there’s still a lot to be desired. Last
Framing The Blogger-PR Relationship Differently Read More »
The lines between paid and earned media continue to blur. Online influencers and bloggers, unlike traditionally trained media, realize their content and access to their audience is worth money. So when a public relations person reaches out, many more are responding with, “Here’s my fee.” Certainly, there are still many content providers, journalists, bloggers and
New Influencer Campaign Tool The Shelf Shows Promise Read More »