influencer outreach

The Fine Line Between Good Blogging and Gaming the System

On the surface, Daniel Knowlton‘s recent post at Content Marketing Institute is a treasure trove of helpful tips and tricks that explain how to drive inbound links, exposure, traffic and awareness of your blog. It is well crafted, expertly researched, incredibly in-depth and most certainly a provable tactic to do all of those things. But the […]

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Sysomos Launches New Product Suite Including Powerful Influencer Mapping Tool

Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential customers is imperative since consumers no longer rely mostly on mainstream news sources and, thus, the press release has become moot. To succeed in “media” outreach in

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New Influencer Campaign Tool The Shelf Shows Promise

The lines between paid and earned media continue to blur. Online influencers and bloggers, unlike traditionally trained media, realize their content and access to their audience is worth money. So when a public relations person reaches out, many more are responding with, “Here’s my fee.” Certainly, there are still many content providers, journalists, bloggers and

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