The influencer marketing landscape is changing. Now, that’s not a statement many people would find alarming. It’s always changing. But when you watch the industry like I do and for as long as I have, you see the tea leaves. And when they perk up a certain way, you sense a change is a brewin’. […]
Mavrck’s New Creator Compensation Reports Shows Indicators of Brand Evolution Read More »
A couple of weeks ago, we had an interesting conversation about race with talent manager Johanna Voss. She represents almost exclusively women of color, though she is not one herself. And most of her clients are of the Hispanic-Latina variety. The natural next step in this conversation for me, anyway, was to dive deeper into
Continuing the Conversation on Race and Influencer Marketing Read More »
Influencer marketing software is, in many ways, the backbone of our industry. Sure, you can feasibly find influencers manually by browsing social networks, snooping around hashtags or doing some Google searches for link-bait posts about the top influencers in one category or another, but that’s time consuming and laborious. Influencer marketing software platforms like IZEA,
Who Will Win the Impending Influencer Marketing Software War? Read More »