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A Brand’s Role in Helping Influencers Get Better

What is a brand’s role in helping influencers get better? What about an agency’s role? Surely you don’t think that side of the aisle doesn’t have one? Influencers, podcasters, bloggers, vloggers and more are the channel du jour today for brands. But they aren’t traditional media with traditional training, respect for sponsor KPIs and the […]

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The Critical Problem Facing Influencer Marketing

Digital Marketing

Influencer marketing is about to take a serious kick in the balls. If you haven’t heard, Klout is shutting down. Godspeed to the social media douchebags who put their Klout score on resumes. Now it will officially be a made up number that represents nothing substantial, rather than an unofficial made up number that represents

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