onalytica

The Influencer Marketing Software War - A cannon

Who Will Win the Impending Influencer Marketing Software War?

Influencer Marketing, Winfluence Podcast

Influencer marketing software is, in many ways, the backbone of our industry. Sure, you can feasibly find influencers manually by browsing social networks, snooping around hashtags or doing some Google searches for link-bait posts about the top influencers in one category or another, but that’s time consuming and laborious.  Influencer marketing software platforms like IZEA, […]

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Lists of Top Influencers

Onalytica Redefines Influencer Categories, Moves Industry Forward

Influencer Marketing

Just a few days after my Winfluence interview with Onalytica’s Alistair Wheate, his company announced the first major philosophical advancement in influencer marketing in years. Onalytica playfully announced on its blog that it is bidding farewell to influencer lists. But the real news of the announcement was the company will no longer simply look at

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Alistair Wheate on Winfluence

Is Influence Marketing an Advertising or Public Relations Function?

Influencer Marketing, Winfluence Podcast

Onalytica evolved from the public relations and communications side of the marketing world rather than the advertising side. As a result, its approach to influence marketing is decidedly different than many of the advertising-oriented tools you find on the marketplace. It’s almost as if Onalytica stands as the PR argument for influence marketing philosophy while

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