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SEO Work is the Ultimate in Reverse Scope Creep

I’ve stumbled upon the revelation that search is the ultimate activity of reverse scope creep. And understanding not only what that is, but how to use it to keep your SEO and SEM activity focused and realistic is really the key to long-term SEO success, especially if you are or are using a consultant or […]

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A Paid Search Strategy Check-In with Amy Bishop: GAC Episode 54

Marketing Podcast

Probably the biggest mistake businesses make with their paid search strategy is they set it and forget it. Find the keywords you care about, throw some money behind them, test for a decent return or conversion rate and then just keep bidding on the same words. If that sounds like you, your paid search strategy

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