What if I told you your social audiences — those on Facebook vs. Twitter, for example — were not only not the same, but were starkly different? Would it make you uncomfortable with your content strategy? If you are producing the same or similar content for each network, it should offer cause for concern. Surely I […]
The Shocking Truth About Your Social Audiences Read More »
Brandwatch is the latest social listening/social intelligence tool to offer up a product around audience-centric listening. This trend in the industry will continue as the software companies jockey to offer the same features as their competitors. Audience-centric listening actually breaks the mold of social listening and social monitoring platforms and allows you to begin with
Brandwatch Launches Its First Step Toward Audience-Centric Listening Read More »
In the good old days of social media – years ago (like 2007) – we called all these tools that went out and found conversations about your brand social monitoring platforms. Today, most of them call themselves social listening platforms. On the surface, you’d think there’s no difference. But there is. And in my
The Difference Between Social Monitoring and Social Listening Read More »
Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential customers is imperative since consumers no longer rely mostly on mainstream news sources and, thus, the press release has become moot. To succeed in “media” outreach in
Sysomos Launches New Product Suite Including Powerful Influencer Mapping Tool Read More »