social media listening

Brandwatch Launches Its First Step Toward Audience-Centric Listening

Brandwatch is the latest social listening/social intelligence tool to offer up a product around audience-centric listening. This trend in the industry will continue as the software companies jockey to offer the same features as their competitors. Audience-centric listening actually breaks the mold of social listening and social monitoring platforms and allows you to begin with …

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Sysomos Launches New Product Suite Including Powerful Influencer Mapping Tool

Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential customers is imperative since consumers no longer rely mostly on mainstream news sources and, thus, the press release has become moot. To succeed in “media” outreach in …

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