So Michael Jordan says Kobe Bryant is a greater player than Lebron James. He said, “There’s something about five that beats three.” By that rationale, Jim Loscutoff is better than Michael Jordan. So are Bill Russell, Sam Jones, Tom Heinsohn, K.C. Jones, Satch Sanders, John Havlicek, Frank Ramsey and Robert Horry. All of these individuals […]
Don’t Measure Success Like Mike Read More »
The problem of how to measure social media is we’re all convinced you need a tool to do it. This is because the software companies out there who have these tools want you to buy from them. The realization hit me as I stumbled across Agorapulse’s recent post entitled, “What Social Media Measurement Tool Does My
You Don’t Need a Tool to Measure Social Media Read More »
According to the 2015 Forrester brief on improving social marketing maturity, Chief Marketing Officers are being judged on three primary key performance indicators (KPIs), especially when brands measure social media. Those are: Customer Acquisition, Customer Retention and Brand Value and Reputation. In a way, that’s something we’ve been saying for a few years now. I’ve
The Three Needles You Need To Move To Measure Social Media Read More »
We’ve been talking about the ROI of Social Media, or its return on investment, almost as long as we’ve been talking about social media itself. My first deep dive into the discussion was in 2008 when it became the biggest topic of conversation at a PRSA International convention. At that point, I made an interesting
The ROI of Social Media: A Retrospective Read More »