When Sprout Social and Simply Measured combined forces, you knew it would only be a matter of time before a great social media management platform for $25 a month or so was a pipe dream. Sprout immediately jumped to $99 per month as an entry point and the combined forces offering positioned the duo as […]
StatusBrew Offers Useful Social Media Management Solution Read More »
Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential customers is imperative since consumers no longer rely mostly on mainstream news sources and, thus, the press release has become moot. To succeed in “media” outreach in
Sysomos Launches New Product Suite Including Powerful Influencer Mapping Tool Read More »
The biggest problem with social software reared its ugly head this week for me. It confuses even the most educated and experienced social marketer, never mind the brand manager who doesn’t have time to dive head first into social marketing and figure it all out for themselves. The problem is how social software is categorized,
The biggest problem with social software Read More »