sysomos

Sysomos Launches New Product Suite Including Powerful Influencer Mapping Tool

Social Listening

Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential customers is imperative since consumers no longer rely mostly on mainstream news sources and, thus, the press release has become moot. To succeed in “media” outreach in […]

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Sysomos-Expion Marriage Produces Small to Mid-Sized Enterprise Pricing Structure

Social Listening, Social Technology

When Sysomos acquired Expion a few months back, I was excited for the social media listening and management verticals. Both platforms were really good at what they were built for – Sysomos for social monitoring/listening; Expion for social management, especially from an enterprise/franchise level. I had a sneaking suspicion a marriage would produce some neat

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