targeted advertising

What Brands Should Do To Survive In A Web Without Cookies

Influencer Marketing, Winfluence Podcast

We’re now in 2022 and are within 12 to 24 months of a cookie-less world. Google announced in February of last year that sometime in 2023 it will no longer support third-party cookies for behavior tracking of is browser users. Safari and Firefox had already headed down that road, so it was rather inevitable. That […]

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What Proctor & Gamble May Have Missed With Social Advertising

Digital Marketing

My friend Mark Schaefer has an interesting reaction to the Proctor & Gamble shift on social advertising over at {grow} today. He seems rather shocked that P&G decided to shift away from finely targeted social advertising, instead saying it will now pull back to a more broad approach on networks like Facebook, Twitter and Instagram.

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