Four Types of Influencers

Four Types of Influencers Infographic

Not long ago, I wrote a piece for MarketingProfs about the four types of influencers. That typology was based on research from Jana Gross and Florian von Wangenheim, Swiss professors of technology marketing at ETH Zurich. They identified the four types in a paper titled “The Big Four of Influencer Marketing—A Typology of Influencers.” They […]

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