zignal labs Archives - Jason Falls

Twitter Dominates Social Listening Reports, But Does It Matter?

You would be hard pressed to produce a social listening report these days that didn’t show Twitter as your top conversation source, regardless of the topic. What’s more frightening is most social listening services only offer 10% of what Twitter has to offer in the first place. The “Decahose” – or a random feed of […]

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Is Social Listening Innovation Possible?

Innovation in the social listening space seems almost impossible. What’s possible is done. Or at least that’s the contrarian view. I spent a few days this week with my friends at Zignal Labs, a new-ish entry into the social listening landscape. And by friends, I should disclose that I mean literally, my friends. Tim Hayden (CMO)