The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of marketing.

This week’s food for thought uncovers that creative advantage as a follow-on thought to my Girl Scout Cookie’s story from Tuesday’s podcast episode. I realized we on the Cornett public relations team were actually doing what I said we should all be doing, so I pulled together a more cohesive little tome for your Friday food for thought.

Dig in!

Don’t miss our Tuesday live interview podcast recordings. They’ll keep happening for now at 8 a.m. ET, 5 a.m. PT every Tuesday on LinkedIn. To see the “he’s live” notification when they start, be sure to follow me there.

Next week’s guest will be neuromarketing expert Felix Cao. We’ll talk about the psychology of the consumer and how we can tap into it.

Special thanks to Switcher Studio. They provide our nifty video switching software so the Tuesday interviews look and function like a big-time, professional TV show. You can bring the production value to your life streams or event recordings by signing up now at Use the code FALLS to get 10% off your subscription for as long as you have it!

And do please share the podcast feed or episodes with your networks. We would love to have more people just like you listening every week. Send them to to see the feed and get handy links to subscribe wherever they get their podcasts.

Scroll to Top