The most creative public relations move you can make is sitting right under your nose. It might be the most creative move you can make in all of marketing.
This week’s food for thought uncovers that creative advantage as a follow-on thought to my Girl Scout Cookie’s story from Tuesday’s podcast episode. I realized we on the Cornett public relations team were actually doing what I said we should all be doing, so I pulled together a more cohesive little tome for your Friday food for thought.
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Next week’s guest will be neuromarketing expert Felix Cao. We’ll talk about the psychology of the consumer and how we can tap into it.
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