For those of you who have been with me on this journey through influence marketing for a while, you know that I get really excited when we can zero in on the concept of influence rather than influencers. The whole theme of my book Winfluence, and a lot of what we talk about here on Winfluence, the podcast, focuses on the fact that removing the “R” from the term means we have a more holistic approach and success with leveraging third parties to influence audiences to take action.

In the world of sales and marketing, the term Influence gets thrown around, but it often harkens people back to the seminal book on persuasion from Dr. Robert Cialdini called Influence. It was published in 1984 and is still selling today. In fact, the most recent update actually amended his six principles of persuasion. There are now seven which my guest and I get into today on the show.

Brian Ahearn on Winfluence

That guest is Brian Ahearn. He is a Cialdini disciple. So much so that he’s even been certified as a Cialdini instructor and teaches techniques in influence and persuasion to corporate sales teams, marketing departments and beyond for a living. I chatted with Brian on Digging Deeper, Cornett’s podcast a few months back. He told me then he was working on a new book. 

That new book is out. It’s called The Influencer. And he’s here today to talk about it, but also to walk us through the principles of influence he teaches and how they can apply to our own credibility and influence, but also in practical manifestations like choosing the right influencers to use for your influence marketing efforts. 

The book, by the way, is a story of fiction … a business allegory if you will … about a character named John Andrews, and his path to learning to become influential. I loved the book. It reminded me of a similar parable approach to business principles which is probably my favorite business book ever called Happy Work, by my pal Chris Reimer

Brian will tell you more about it and influence in today’s episode, which is presented by Tagger.

Tagger is a complete influencer marketing solution. You can find out more for yourself at

In this episode, we visit with Meredith Jacobson from We Are Boosters, about how she uses Tagger. 

Tagger - Influencer Marketing Software

To start building your own experiences with my influencer marketing software of choice, go to today.

The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.

Jason Falls at Social Media Marketing World 2022

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Join me in San Diego, March 14-16 for three of the most amazing days you’ll ever spend at a conference. Social Media Marketing World grew from a few blog posts on Social Media Examiner years ago (I was one of the authors). That content became webinars of helpful social media how-tos and ideas. Then what became the largest and most impactful social media conference on the planet was born.

Join me and a Who’s Who of social media marketing experts and thinkers as we dive head-first into 2022 and help your business know more, do more, measure more, and succeed more. Just click on the registration button below and sign up! You can attend in person or virtually and even access recorded sessions after the event, all for discounted prices since I’m speaking. See you in San Diego!

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