What if you could target your online media to just one building? Or just one house? What if you could figure out how to target the mobile devices of just the executives in a particular business? You actually can with IP Targeting. Stacy Griggs, the CEO of El Toro, stopped by Go Ahead Caller to explain to Jason Falls.
We also discuss influencer marketing and an AdWeek piece on how one company is spending 75 percent of its marketing budget on that avenue. My rant this week is a smaller one than normal, but touches on a topic that frustrates public relations and SEO professional alike — Wikipedia.
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Stacy Griggs can be found on LinkedIn. El Toro, and more information about IP targeting, can be found at ElToro.com.
Other links and show notes:
- AdWeek’s article on Estee Lauder’s influencer marketing budget
- Internet Marketer’s piece on recommended SEO tools I discussed when mentioning Sayed Raman in the comments.
Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at SwitcherStudio.com/Falls. After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Yep! You get 10% off for the life of your subscription, no matter how long you use it. And come watch the show if you want to see it in action. When I talk about them on the program, I show you how it works. So simple and easy, even I can do it.
Next week, Mike Koehler, from Smirk New Media in Kansas City will join me to talk about consumer engagement, customer care and responsiveness in our overloaded social-driven world. He’s got some ideas on how to do it better, so we’ll dig in and discuss! Don’t miss it live at 8 a.m. ET/5 a.m. PT, Tuesday, Sept. 3 on LinkedIn. (Follow me there for those “he’s live” notifications in your stream.) Or subscribe to the podcast and follow along with the interviews and bonus, podcast-only segments where I share thoughts on various digital marketing and other topics. Get it wherever you get podcasts.
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