The best way to encourage people to buy from you is to understand how they think and tap into a path to their buying brain. Felix Cao of Happy Buying Brain understands neuromarketing and works with clients to find that path to conversion.
Felix stopped by the podcast this week to talk more about how he works with companies and how yours can benefit from understanding the principles of neuromarketing. Give it a listen!
And here are some other links we mentioned in the show:
- The Dad 2.0 Summit where I speak this weekend
- The Influencer Marketing Strategies Summit in Chicago on April 28-30. Use the code JASON15 for a discount. The early bird price ends Thursday!
Be sure to tune in next week Live on LinkedIn as we talk to Holly Spaeth! She is the director of corporate branding and partnerships at Polaris. Polaris brands include Polaris Snowmobiles, Polaris RZR and one of my favorite brands – Indian Motorcycles. We will talk about marketing in the adventure space, how corporate branding and partnerships impacts her company and how you can think about the same for yours. That show will air live on LinkedIn at 8 a.m. Eastern, 5 a.m. Central. If you can’t join us live the audio recording will hit the podcast feed later that morning.
If you would like to suggest a guest on Go Ahead Caller, drop a name or idea in the comments. If your company targets marketing decision-makers, public relations and advertising agency professionals or CMOs, Go Ahead Caller is a great sponsorship opportunity to reach those audiences. We customize a sponsored content approach that helps deliver results to your business. Read more about it at JasonFalls.com/sponsor!