Every so often a familiar question pops up from clients, friends and folks asking me things on Twitter or LinkedIn. Recently, the question has been, “How do I decide which social media management software is best for me?”
That’s a great question because there are literally hundreds of solutions. In fact, I would be hard pressed to guarantee you’ll find the absolute ideal social media management solution because new features come out everyday and everyone’s needs for features, engagement, channels and measurement is different.
But I thought I’d use the podcast as an opportunity to roll through my four basic categories of questions. I did so as I looked at StatusBrew, a social media management solution I’m reviewing for potential use with clients.
Overall, I think StatusBrew is a solid social media management solution. It has a $99 entry point which gets you 10 social media accounts and three team members, which is what most small businesses need. A higher, $499 per month cost expands your limits and features.
StatusBrew covers all the basics, has the bonus of managing content on Google My Business, and a lightweight social CRM component. If you want deep social listening, it’s not the best platform. But it does most of the social media management features many small and medium businesses need.
You can find them at StatusBrew.com.
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