The first thing many brand marketers do when they’re trying to find the right influencers for their upcoming campaigns is the first thing many of us do when trying to find something. They search. As in Google.
Naturally, the query they often start with “top influencers in” whatever the industry is. And there they find listicles. Blog posts with a list of the top 10 influencers for this or the top 25 influencers for that.
The inexperienced marketer might even stop there and say, ‘Here are my top 10 targets.” Those that do fail before they ever get started.
Top Influencer Lists are not only useless, they’re misleading. We need to stop relying on them and even follow the lead of a few software companies out there and think about how we categorize influencers in all new ways.
I explain why in today’s commentary.
In the show I referred to several influencer top lists. Here’s a list of those mentioned:
- 20 Most Popular Travel Influencers – Longitude Design
- Top 150 Travel Influencers in 2021 – Amra & Elma
- 22 Travel Instagram Influencers to Follow in 2019 – Influencer Marketing Hub
- 7 of the Very Best Travel Influencers on Instagram You Need to Follow in 2021 – Luxury Lifestyle Magazine
- Top 10 U.S. Social Media Influencers in Travel & Tourism – Agility PR Solutions
I also mentioned several top travel influencers. Those are:
- Chris Burkard – @chrisburkard
- Kiersten Rich – @theblondeabroad
- Alyssa Ramos – @mylifesatravelmovie
- Divergent Travelers – @divergenttravel
- Heather Delaney Reese – @itsalovelylife
And here’s more on Onalytica’s reclassification of influencer categories.
This episode of Winfluence – The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I’m using Cornett. They sponsor the show and provide us with their fantastic software to use.
In today’s episode, Meredith Jacobson from We Are Boosters talks about the depth of granularity one can use while finding the right influencers using Tagger.
Learn more at jasonfalls.co/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too.
Note: Photo by Joshua Golde on Unsplash
The Winfluence theme music is “One More Look” featuring Jacquire King and Stephan Sharp by The K Club found on Facebook Sound Collection.
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