Most of you know I am from and live and work in Kentucky in the United States. And if you know anything about that state, especially the eastern part of Kentucky where I grew up, you know it has spent the better part of the last three or four decades trying to figure out how to overcome the economic void left by the downsizing of the coal industry.
Both automation and regulation have forced coal mines to lay off workers who never knew another profession. The downturn in jobs meant high unemployment, higher incident rates for poverty and beyond.
What does that have to do with influencer marketing? I’ve been asked to contribute to Kentucky to the World, a group hoping to reshape the way the world sees my home state. In thinking about how I can contribute, I stumbled across an idea that hit me like a brick in the face.
I’m going to tell you more and how influencer marketing relates in today’s commentary.
This episode of Winfluence – The Influence Marketing Podcast is brought to you by Tagger. It is the influence marketing software I’m using Cornett. They sponsor the show and provide us with their fantastic software to use.
In today’s episode, Meredith Jacobson from We Are Boosters explains her favorite feature of Tagger. Give the episode a listen and see how Tagger helps her consultancy get to the right list of the right influencers.
Learn more at jason.online/tagger. Tagger is the new influencer marketing campaign software of choice for me. I hope it will be for you, too.
Order Winfluence now!
Winfluence – Reframing Influencer Marketing to Ignite Your Brand is available now in paperback, Kindle/eBook and audio book formats. Get it in the medium of your choice on Amazon or get a special discount on the paperback version of the book by clicking the button below, buying on the Entrepreneur Press bookstore and using the discount code FALLS20. That earns you 20% off the retail price. Read and learn why we’ve been backed into a corner to think influencer marketing means Instagram and YouTube and how reframing it to be “influence” marketing makes us smarter marketers.