Dove Men+Care is one of the few brands in the world that takes a definitive stance on a significant political and social issue. The brand is great at marketing for social change. They put money and promotional power behind passing the Family Medical Leave Act. Jordan Lewis, Dove Men+Care brand manager, talked with me at a recent event about the company’s position, its thoughts on influencers and marketing success.
Give it a listen and then let me know in the comments what your brand is doing or can do to take a similar stand that aligns with your mission in the world. Dial it up!
You can find Jordan on LinkedIn. Dove Men+Care is online or at Dove.com. You can sign the pledge for paternity leave on the Dove website.
Be sure to tune in to the recording of our weekly live interivews on LinkedIn at 8 a.m. Eastern, 5 a.m. Central every Tuesday. If you can’t join us live the audio recording will hit the podcast feed later that morning.
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