In sales, the phrase is “Always Be Closing.” In marketing it should be, “Always Build Your List!”

Building your email marketing list is the one, always on, aways be doing this no matter what activity every marketer should ensure is happening. Whether you are a multi-billion dollar corporation or a dumb guy with a blog, building your list means laying the foundation for future sales and success.

And my mea culpa for you this week on the podcast is that I haven’t been heeding my own advice very well. I’ve re-ignited my e-mail newsletter as I ramp up writing this new book to get back to what I should have been doing for years: Building my list.

I cover more of that on the podcast today in your Friday Food-for-Thought episode:

Here are some links you’ll find helpful:

Go Ahead Caller is sponsored by Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Can you believe that? You get 10% off for the life of your subscription, no matter how long you use it.

Next week, Stan Phelps and Dave Rendall will both join me in a rare three-person interview on the show. Stan and Dave are co-authors of the book Pink Goldfish: Defy Normal, Exploit Imperfection and Captivate Your Customers. So we’re going to have fun talking about that. Join us for the live recording on LinkedIn Live at 8 a.m. ET/5 a.m. PT. Follow me there to get the handy, “he’s live” notifications. Or be sure to get the podcast recording on the show’s feed.

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