What does it mean to be a pink goldfish? Authors Stan Phelps and David Rendall stopped by The Jason Falls Show to tell me. They’ve penned a new book called Pink Goldfish, which helps people understand how to defy normal, exploit your imperfections and captivate your customers. So they want you to expose your flaws and weaknesses to drive your content marketing.
We found out more about that and I asked why people should do such a think on this podcast episode. I also talk about the disappointing oversight by AdWeek in choosing Jay Shetty as a young influencer and a cover model for their issue on young influencers. He was exposed as a fraud in August and has built his influence straight through plagiarism.
Dive into the episode and give it a listen. Then share the episode with someone who might also find it useful.
You can find Stan Phelps and David Rendall on LinkedIn. Their book, Pink Goldfish, is available on Amazon.com.
And here are some other links we mentioned in the show:
- Stan Phelps’s other Goldfish books on Amazon
- David’s book Freak Factor on Amazon
- The link to my email subscription form.
Go Ahead Caller is sponsored by my friends at Switcher Studio. Get a two-week free trial of the video production software I use on Go Ahead Caller at SwitcherStudio.com/Falls. After your trial, you can use the code FALLS and get 10% off your subscription for as long as you have it! Come watch the live show. Sometimes I show off how to use it! So simple and easy, even I can do it.
Join me next week live on LinkedIn for the live recording of the podcast. We’ll learn the latest in cutting edge digital strategies and tactics from the ever-moving automobile industry. Eric Miltsch from Dealer Teamwork will finally be my guest after weather railroaded his appearance last week. He and Dealer Teamwork specialize in digital marketing services for car dealers.
We hit the airwaves at 8 a.m. ET, 5 a.m. PT. Just follow me on LinkedIn for those nifty “He’s Live!” notifications in your stream and join us. Or subscribe to the podcast feed where we post the audio recordings after. That subscription and podcast is where I add a food-for-thought shorter episode each Friday to help you with your marketing and business challenges.
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