Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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Is Social Listening Innovation Possible?

Innovation in the social listening space seems almost impossible. What’s possible is done. Or at least that’s the contrarian view. I spent a few days this week with my friends at Zignal Labs, a new-ish entry into the social listening landscape. And by friends, I should disclose that I mean literally, my friends. Tim Hayden (CMO) …

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What’s in a nickname?

Most people don’t call me by my name. My wife even calls me, “Jay” or “Jase” as if the extra “on” is burdensome. But it’s not just her. Most people call each other by a single syllable version of their name, unless their name is single itself. Even then, we often go by the first …

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The key to an effective announcement is the ‘why’

A company I advise is building an advisory board. They asked if it would be smart to announce all the new advisory board members at once or each individually to multiply the opportunities to write about them. They are hoping to make an effective announcement out of this. You could ask the same question about personnel …

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More Social Technology Contraction as Sysomos Acquires Expion

My consistent lament about the social technology space is there are too many people claiming they do everything and too few people doing everything. For every monitoring solution that says they have engagement tools, workflow management and killer analytics, there’s a killer analytics solution that claims to have monitoring, engagement and workflow management. The truth …

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Brand Embassy reverses trend, offers small business customer service solution

The single biggest complaint I’ve had about the social software game is that most companies offer their software for a somewhat reasonable price until they get venture funding. They’re then told by their investors they must focus on enterprise clients — you know, the ones who will pay ridiculous amounts of money for something that …

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The Problem with Trusting Content on Facebook

When you think about it quickly, the news from a study from Acquity Group released last week that says Facebook is the most trusted media channel for content created by a brand or company, isn’t all that concerning. Facebook has become the primary consumer channel for finding and communicating with brands. Brand content on Facebook …

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The biggest problem with social software

The biggest problem with social software reared its ugly head this week for me. It confuses even the most educated and experienced social marketer, never mind the brand manager who doesn’t have time to dive head first into social marketing and figure it all out for themselves. The problem is how social software is categorized, …

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A sure-fire way to spot an SEO fraud

Chances are you have received a few (or a few dozen) emails before that start off with something like this: “We’ve noticed that your business doesn’t rank well in Google …” It’s the sales pitch from many an SEO firm. Most of them are off-shores developers trying to score a new client and make a …

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There’s no shame in unsubscribing

I was outed a few months ago by a fellow “influencer” in the digital space (if you can call me that). I’d committed a mortal sin by his estimation. He was “devastated” and “disappointed.” He did it publicly. He shamed me. I unsubscribed from his newsletter. Never mind I subscribe to his blog via RSS …

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Holonis offers decent all-in-one web solution for small business

There’s a new all-in-one web tool out there for small businesses and it surfaces a lot of interesting features that can make digital easier. Mind you, it’s not an easy button …  you still have to provide content and use the tool adequately, but it’s a start. Holonis offers an interesting digital content and social management system …

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Get rid of the office mind games

A friend has a problem with her boss. He feels threatened by her. She’s smarter, more hip to technology and has brought the company substantial business. She’s in line for a big promotion that would likely put her on his level and he hates it. He has no plans to better himself by learning technology …

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The most simple trick to make your emails work

My wife turned to me Sunday and said, “I just got an email marketing thing that actually caught my attention.” I love it when she talks nerdy to me. Heh. Apparently Nancy signed up for the email newsletter for a local restaurant she visited last week. On Sunday morning, she received her first email from …

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Choosing the right social network for your business

My cousin Mark and I had dinner last night. He is a nurse educator for a medical supply distributor and wanted to, “pick my brain,” about social media. He’s convinced his boss that social media is a good opportunity for them to connect with their target audiences mostly because their competition isn’t. Because he’s new …

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Framing The Blogger-PR Relationship Differently

The first national speaking opportunity I was offered was to spread the word that PR spam was partially the fault of the media database companies, like Cision and Vocus, who were making blogger and media member contact information readily available. The companies responded, strengthening their offerings. But there’s still a lot to be desired. Last …

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Are Social Media and Digital Marketing Certification Programs Credible?

My friend Susan Dunlap shot me an email last week and asked the following: Wondering if you have an opinion of Digital Media and Marketing certificate programs. NYU offers one, and the course descriptions look relevant, timely and career-bending (sps.nyu.edu/summerce). Duke offers one, too — a path leading to OMCP certification. Since this is a question …

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