Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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How important are online reviews to your small business?

Dawn Wigginton is a dynamite online and offline media mind here in Louisville. We were chatting recently and she had a client recently who asked her how much reach and impact online reviews, particularly a bad review on Facebook had on a business. While Dawn and I discussed online reviews a bit, she came up with …

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How small businesses can use social sharing to build their networks

A mortgage broker called me yesterday to ask for some advice on social sharing after hearing me speak at a recent event. She works for a bank in a small central Kentucky town and wanted help with the technical end of sharing good content. Her basic issue was she didn’t know where to find the good …

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My small business mea culpa

  You’ve probably heard me whine before about how some of the best social technology software platforms ruin themselves. They come out with low or free price points, get enough users to attract investors, then are forced by the investors to focus on the enterprise and leave the small business folks behind. It’s one of …

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Is there work-life balance in marketing?

The Conversation Research Institute’s recent high-level investigation into the concept of work-life balance found that the biggest themes emerging from the negative conversation were the ideas that it didn’t exist. The term was closely associated with the words “myth” and “impossible” among others in negative conversations. Looking at the U.S. State of Marketing Work Report …

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Hootsuite adds social advertising integrations

For all it’s entry-level glory, Hootsuite also has a fairly impressive enterprise social management platform. That tool just got way more competitive today as the software company announced partnerships with six leading social advertising platforms, further integrating organic social media management with paid social media management. The social advertising solutions joining the Hootsuite integration include …

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Why do you write?

We all write. Whether it’s just little posts on Facebook, emails, articles or even computer code, we all write. I write for dozens of reasons. My primary one is because it allows me to share with the world the thoughtful, crazy and sometimes downright absurd ideas that bounce around my head. Sometimes, they help people. …

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Why Your Business Needs Funnel Cake

Your business needs Funnel Cake. No, not funnel cakes, though oddly enough my father can hook you up there. In his retirement, he bought a funnel cake trailer. Srsly. What I’m talking about is lead attribution tool FunnelCake, a measurement platform that makes sense of all the lead inputs and conversion outputs from all the various …

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Review: Travelpro Crew 11 22-inch Spinner Suitcase

You may have seen a Facebook Live post from me last month showing off a fancy new Crew 11 22″ expandable spinner carry-on from Travelpro Luggage, courtesy of my pal, Erik Deckers. I’ve been using it for a month and with a  few trips under my belt, I can say I’ve enjoyed it immensely. Well, at least as much …

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What Proctor & Gamble May Have Missed With Social Advertising

My friend Mark Schaefer has an interesting reaction to the Proctor & Gamble shift on social advertising over at {grow} today. He seems rather shocked that P&G decided to shift away from finely targeted social advertising, instead saying it will now pull back to a more broad approach on networks like Facebook, Twitter and Instagram. …

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Sysomos Launches Killer Paid Social Analytics Platform

MasterCard runs paid social in multiple regions around the world. The credit card company used to spend weeks after campaigns ended aggregating data from each region, normalizing currencies to the U.S. dollar, then analyzing the data to understand which campaigns worked in which regions, what creative was optimal and how to improve their ad spend. …

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The Shocking Truth About Your Social Audiences

What if I told you your social audiences — those on Facebook vs. Twitter, for example — were not only not the same, but were starkly different? Would it make you uncomfortable with your content strategy? If you are producing the same or similar content for each network, it should offer cause for concern. Surely I …

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Brandwatch Launches Its First Step Toward Audience-Centric Listening

Brandwatch is the latest social listening/social intelligence tool to offer up a product around audience-centric listening. This trend in the industry will continue as the software companies jockey to offer the same features as their competitors. Audience-centric listening actually breaks the mold of social listening and social monitoring platforms and allows you to begin with …

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The Difference Between Social Monitoring and Social Listening

  In the good old days of social media – years ago (like 2007) – we called all these tools that went out and found conversations about your brand social monitoring platforms. Today, most of them call themselves social listening platforms. On the surface, you’d think there’s no difference. But there is. And in my …

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Getting In Trouble For Social Media — One Thing Most Misunderstand

A Louisville Metro corrections officer has been suspended for posting a racist meme on his Facebook account. His commentary, which was simply, “Ha… Truth.” May, in fact, cost him his job. It has certainly stirred up quite a bit of emotion and reaction from the community here. Fortunately, city officials have acted quickly to suspend …

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How Much of the Conversation Do Social Listening Platforms Miss?

Now that Facebook Topic Data is available, social listening platforms can fill the gap we’ve had in analyzing the consumer conversation about our brands we’ve been missing all these years If you weren’t aware, Facebook’s privacy standards make it a closed platform to spiders and indexing. Conversations on individual profile pages don’t appear in the …

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