Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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The Most Important Small Business Resolution You Can Make
New Year’s resolutions aren’t just for people, you know? What bout your New Year’s small business resolution for 2017? Sure, you have goals and objectives, strategies and tactics to run your business, but why not also throw in a little “let’s do this better this year” challenge into the mix? For my particular small business …
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The Best Gift You Can Give Your Small Business
Small business branding is typically an accident. The business is born out of a passion to perform a specific craft or serve a specific consumer. You love computers, so you start a computer repair business. You love helping others stay solvent with their money so you start doing bookkeeping for friends. And so on. Most small businesses are …
The 5% Method to Optimize Your Marketing
We live in a sea of noise. Whether it’s the cacophony of it that is our social media feeds or the multitasking nightmare of our daily to-do list, there never seems to be enough time to get it all done, to take it all in. This is also true with marketing. In an effort to …
Create customer loyalty with your own loyalty loop
If you’ve followed or read my work very long you know that I don’t do a lot of book reviews. When I do, you should pay attention to them. I’ve just finished The Customer Loyalty Loop by Noah Fleming and have to say that in the era of Jay Baer’s Hug Your Haters, I didn’t …
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What digital value proposition can your small business provide?
We’ve started talking about how small businesses can make a transition from a referral based business to a lead-generation business and we’ve focused on the website as the starting point. But now let’s start to take our strategic thinking for our small business forward and build out the next step in the process, which is …
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Small business success starts with your website
For you to be successful with digital marketing as a small business, you still have to start with your small business website. Certainly, it is possible to make waves without. Social media sites give you free (except for the time commitment) and easy access to potentially reach a lot of people. But for customers to …
How important are online reviews to your small business?
Dawn Wigginton is a dynamite online and offline media mind here in Louisville. We were chatting recently and she had a client recently who asked her how much reach and impact online reviews, particularly a bad review on Facebook had on a business. While Dawn and I discussed online reviews a bit, she came up with …
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How small businesses can use social sharing to build their networks
A mortgage broker called me yesterday to ask for some advice on social sharing after hearing me speak at a recent event. She works for a bank in a small central Kentucky town and wanted help with the technical end of sharing good content. Her basic issue was she didn’t know where to find the good …
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My small business mea culpa
You’ve probably heard me whine before about how some of the best social technology software platforms ruin themselves. They come out with low or free price points, get enough users to attract investors, then are forced by the investors to focus on the enterprise and leave the small business folks behind. It’s one of …
Is there work-life balance in marketing?
The Conversation Research Institute’s recent high-level investigation into the concept of work-life balance found that the biggest themes emerging from the negative conversation were the ideas that it didn’t exist. The term was closely associated with the words “myth” and “impossible” among others in negative conversations. Looking at the U.S. State of Marketing Work Report …
Hootsuite adds social advertising integrations
For all it’s entry-level glory, Hootsuite also has a fairly impressive enterprise social management platform. That tool just got way more competitive today as the software company announced partnerships with six leading social advertising platforms, further integrating organic social media management with paid social media management. The social advertising solutions joining the Hootsuite integration include …
Why do you write?
We all write. Whether it’s just little posts on Facebook, emails, articles or even computer code, we all write. I write for dozens of reasons. My primary one is because it allows me to share with the world the thoughtful, crazy and sometimes downright absurd ideas that bounce around my head. Sometimes, they help people. …
Why Your Business Needs Funnel Cake
Your business needs Funnel Cake. No, not funnel cakes, though oddly enough my father can hook you up there. In his retirement, he bought a funnel cake trailer. Srsly. What I’m talking about is lead attribution tool FunnelCake, a measurement platform that makes sense of all the lead inputs and conversion outputs from all the various …
Review: Travelpro Crew 11 22-inch Spinner Suitcase
You may have seen a Facebook Live post from me last month showing off a fancy new Crew 11 22″ expandable spinner carry-on from Travelpro Luggage, courtesy of my pal, Erik Deckers. I’ve been using it for a month and with a few trips under my belt, I can say I’ve enjoyed it immensely. Well, at least as much …
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What Proctor & Gamble May Have Missed With Social Advertising
My friend Mark Schaefer has an interesting reaction to the Proctor & Gamble shift on social advertising over at {grow} today. He seems rather shocked that P&G decided to shift away from finely targeted social advertising, instead saying it will now pull back to a more broad approach on networks like Facebook, Twitter and Instagram. …
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