Industry-Leading Thoughts on Digital Marketing

From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.

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Why I’m Not Writing A New Book … For Now

The question occasionally comes up, “When are you coming out with a new book?” The answer is not soon. In fact, though I have a few concepts I’ve batted around, I am not working on a new book, nor do I have much interest in doing so. The marketing book landscape is much like the …

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The Good and Bad of Raising the Content Marketing Bar

Receiving random gifts in the mail does not suck. Last week, I was the recipient of a six pack of gourmet root beer. Who knew there was such a thing? It was from a company called SharpSpring. They were trying to get my attention to demo their marketing automation software on behalf of Elasticity. The …

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G2Crowd Publishes New Social Media Management Software Report

Hootsuite, Tweetdeck and Sprout Social are the three social media management solutions that appear atop the G2Crowd list of solutions for the spring of 2015. These three tools fall into the category of “Leader” according to the upstart review site. The newest rankings and report are based on over 600 user reviews of 14 different …

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New Influencer Campaign Tool The Shelf Shows Promise

The lines between paid and earned media continue to blur. Online influencers and bloggers, unlike traditionally trained media, realize their content and access to their audience is worth money. So when a public relations person reaches out, many more are responding with, “Here’s my fee.” Certainly, there are still many content providers, journalists, bloggers and …

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Thoughts on Meerkat … via Meerkat

So Meerkat is the big SXSW rage this year. The service, which allows you to quickly live stream video, then conveniently pushes the video link to your Twitter followers, does have some appeal in our “look at me” society. Instead of rambling on about it in writing, here are some initial thoughts recorded in one …

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The Teen Angst Irony of Social Marketing

There’s little argument that social media has changed the way we think about business, about marketing and about consumer behavior. Whether or not most businesses have figure out how to properly prioritize, leverage and measure social channels, everyone can admit social is a big factor in how they think these days. But remember the good …

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Join The Movement To #updatecanspam And Refine PR Spam

The public relations world that does know me, knows I like to kick up dust. In fact, my first national speaking engagement was a talk with Cision’s Heidi Sullivan and Jay Krall at PRSA Digital in New York after I criticized media database firms like theirs for being complicit in PR spam. John Cass and …

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A Practical Reaction To Business Valuation and Investments

It’s become an amusing hobby of mine to pick on Jeremiah Owyang for his giddiness over what he calls the “collaborative economy.” Services that, through some aspect of consumer sharing or non-traditional commerce are disrupting old guard ways of doing things. For example, Uber is often cited as being “collaborative” by Jeremiah. But it’s not. …

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Good Advertising Does Work

And here we are, the day after Super Bowl XLIX. It’s back to the grind for the social media talking heads, the digital marketing gurus and the PR pitch artists. And that means it’s back to telling everyone that advertising doesn’t work. Except today, all we’ll talk about are which television commercials were our favorite …

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Fark.com Founder Curtis Now Hopes To Disrupt Government

Independent candidates fight an uphill battle in any election. It’s as if they’re driving against a blinding snowstorm of big company money and contributions, nonchalant dismissal as legitimate leaders from opponents and media alike, or, if they actually gain traction, character assassinations from the left and the right. Fitting then that the first real snow …

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If You Do Software or Sales Demos, Please Read This

For the last 8-10 years or so, I have been an informal analyst of sorts in the social technology space. As a result of that, I’ve had to use, review and get to know dozens, if not hundreds, of software companies. Everyone who has launched a social media marketing toolset in the last decade has …

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The 2015 Pricing Guide To Getting Marketing Done

NOTE: The 2015 Marketing Pricing Guide inspired a full bi-annual effort to offer insights into what marketing costs across a range of disciplines and executional needs. Please see the main Marketing Pricing Guide menu to see updated information from 2017 and 2019 surveys. A small business owner I spoke with last week needed a marketing pricing guide. …

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Crisis Communications: Social Media Destroys Consumer Objectivism

The problem with crisis communications is that when people feel wronged, we yearn for sympathy. It is our human nature to wish both for someone to assure us that we are justified in that negative emotion and reassure us that someone will take the blame for whatever misdeed occurred. When businesses or their employees wrong us, …

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Drinking The Podcast Kool-Aid, But Not Making It … Yet

I am not a regular podcast listener. They tend to aggravate me. Understand that it’s not that I don’t like the content or the hosts or even most guests. It’s all the technical execution of the show that drives me nuts. Perhaps it is helpful to know that my first job out of college was …

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AllState Sparks Mayhem For Social Media Users

The Sugar Bowl, generously sponsored by AllState Insurance New Year’s Day, was certainly the more entertaining of the two national semifinal football games. But for social media users and enthusiasts, there was a disturbing undertow, brought to you by AllState as well. The company’s popular Mayhem Campaign — admittedly clever and entertaining — made its …

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