Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Sysomos-Expion Marriage Produces Small to Mid-Sized Enterprise Pricing Structure
When Sysomos acquired Expion a few months back, I was excited for the social media listening and management verticals. Both platforms were really good at what they were built for – Sysomos for social monitoring/listening; Expion for social management, especially from an enterprise/franchise level. I had a sneaking suspicion a marriage would produce some neat …
Sysomos-Expion Marriage Produces Small to Mid-Sized Enterprise Pricing Structure Read More »
Twitter Dominates Social Listening Reports, But Does It Matter?
You would be hard pressed to produce a social listening report these days that didn’t show Twitter as your top conversation source, regardless of the topic. What’s more frightening is most social listening services only offer 10% of what Twitter has to offer in the first place. The “Decahose” – or a random feed of …
Twitter Dominates Social Listening Reports, But Does It Matter? Read More »
Wriber Set to Become The Writer’s Block Cure-All For Brands
Marketing software is typically only as good as the user implementing it. Except when it’s better than that. Machine learning and natural language processing can get many marketing tools close to being better. In fact, we’ve seen it with SEO plugins like Scribe. With it, you start writing or copy-paste your article into WordPress and, …
Wriber Set to Become The Writer’s Block Cure-All For Brands Read More »
How to Write Like A Human (Or Sound Like One On Social Media)
There are no style guides to social media writing. There are no rules or tips or tricks. Plenty of gurus and software companies have written articles like, “How to write for social media,” that have scintillating tips like, “Keep Tweets short. You only have 140 characters!” But you don’t need rules to write for social …
How to Write Like A Human (Or Sound Like One On Social Media) Read More »
Is Social Listening Innovation Possible?
Innovation in the social listening space seems almost impossible. What’s possible is done. Or at least that’s the contrarian view. I spent a few days this week with my friends at Zignal Labs, a new-ish entry into the social listening landscape. And by friends, I should disclose that I mean literally, my friends. Tim Hayden (CMO) …
What’s in a nickname?
Most people don’t call me by my name. My wife even calls me, “Jay” or “Jase” as if the extra “on” is burdensome. But it’s not just her. Most people call each other by a single syllable version of their name, unless their name is single itself. Even then, we often go by the first …
The key to an effective announcement is the ‘why’
A company I advise is building an advisory board. They asked if it would be smart to announce all the new advisory board members at once or each individually to multiply the opportunities to write about them. They are hoping to make an effective announcement out of this. You could ask the same question about personnel …
The key to an effective announcement is the ‘why’ Read More »
More Social Technology Contraction as Sysomos Acquires Expion
My consistent lament about the social technology space is there are too many people claiming they do everything and too few people doing everything. For every monitoring solution that says they have engagement tools, workflow management and killer analytics, there’s a killer analytics solution that claims to have monitoring, engagement and workflow management. The truth …
More Social Technology Contraction as Sysomos Acquires Expion Read More »
Brand Embassy reverses trend, offers small business customer service solution
The single biggest complaint I’ve had about the social software game is that most companies offer their software for a somewhat reasonable price until they get venture funding. They’re then told by their investors they must focus on enterprise clients — you know, the ones who will pay ridiculous amounts of money for something that …
Brand Embassy reverses trend, offers small business customer service solution Read More »
The Problem with Trusting Content on Facebook
When you think about it quickly, the news from a study from Acquity Group released last week that says Facebook is the most trusted media channel for content created by a brand or company, isn’t all that concerning. Facebook has become the primary consumer channel for finding and communicating with brands. Brand content on Facebook …
The biggest problem with social software
The biggest problem with social software reared its ugly head this week for me. It confuses even the most educated and experienced social marketer, never mind the brand manager who doesn’t have time to dive head first into social marketing and figure it all out for themselves. The problem is how social software is categorized, …
A sure-fire way to spot an SEO fraud
Chances are you have received a few (or a few dozen) emails before that start off with something like this: “We’ve noticed that your business doesn’t rank well in Google …” It’s the sales pitch from many an SEO firm. Most of them are off-shores developers trying to score a new client and make a …
There’s no shame in unsubscribing
I was outed a few months ago by a fellow “influencer” in the digital space (if you can call me that). I’d committed a mortal sin by his estimation. He was “devastated” and “disappointed.” He did it publicly. He shamed me. I unsubscribed from his newsletter. Never mind I subscribe to his blog via RSS …
Holonis offers decent all-in-one web solution for small business
There’s a new all-in-one web tool out there for small businesses and it surfaces a lot of interesting features that can make digital easier. Mind you, it’s not an easy button … you still have to provide content and use the tool adequately, but it’s a start. Holonis offers an interesting digital content and social management system …
Holonis offers decent all-in-one web solution for small business Read More »
Get rid of the office mind games
A friend has a problem with her boss. He feels threatened by her. She’s smarter, more hip to technology and has brought the company substantial business. She’s in line for a big promotion that would likely put her on his level and he hates it. He has no plans to better himself by learning technology …