Industry-Leading Thoughts on Digital Marketing
From reaction to the latest news in the industry to insights learned from his digital marketing practice with clients, and from observations of strategies and executions from others to engaging interviews with the thought leaders in the space, Jason Falls offers useful content for digital marketers of all kinds. Don't miss an article by subscribing to the site's content on Feedly, Flipboard or your RSS reader of choice.
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Getting Back To The Basics
Once upon a time, my old blog was the No. 1 rated marketing blog in the world. Granted, Social Media Explorer was ranked by a handful of arbitrary metrics that could be (though in my case weren’t) manipulated. But for about three weeks in October of 2010, those metrics favored me for some reason. As […]
Hug Your Haters Reinvents Customer Service, Business Book Authorship
I often hate Jay Baer. Anyone who has met him, or knows that he and I are friends, is probably shocked by that. Jay is not a hate-able guy. He’s one of the more genuine, affable, generous people on the planet. He’s a true star in an industry of star wannabes and seems to have […]
License Instagram Photos With Lefty
One of the hardest elements of strong content strategy to produce with any level of consistency and at a reasonable cost is strong photography. Lefty is trying to change that challenge for brands by offering a simple mechanism to reach out and license Instagram images for use online or off. Just login to the site […]
The Anti-Marketing Marketing of CHAOS, Workfront’s Clever New Campaign
It’s not hard for a good content marketing effort to get my attention. If it’s clever, funny or disruptive in some way, I typically notice. Workfront’s new CHAOS campaign is all three of those. But the ballsy, marketing by promoting the opposite of what you’re selling, is what really stands out. Before we go further, […]
DrumUp Offers Simple, Easy Social Sharing
There’s another social content curation and sharing app out there called DrumUp (http://drumup.io). Like Buffer, LockerDome, Edgar and others, it allows you to proactively post or reactively share content recommended to you by keywords to offer. The setup is super simple – I connected via my Twitter account, entered some keywords and was up and […]
Sysomos Launches New Product Suite Including Powerful Influencer Mapping Tool
Influencer identification is probably the most important public relations activity brands engage in these days. Mapping and understanding who it is that can move and motivate your potential customers is imperative since consumers no longer rely mostly on mainstream news sources and, thus, the press release has become moot. To succeed in “media” outreach in […]
Sysomos-Expion Marriage Produces Small to Mid-Sized Enterprise Pricing Structure
When Sysomos acquired Expion a few months back, I was excited for the social media listening and management verticals. Both platforms were really good at what they were built for – Sysomos for social monitoring/listening; Expion for social management, especially from an enterprise/franchise level. I had a sneaking suspicion a marriage would produce some neat […]
Twitter Dominates Social Listening Reports, But Does It Matter?
You would be hard pressed to produce a social listening report these days that didn’t show Twitter as your top conversation source, regardless of the topic. What’s more frightening is most social listening services only offer 10% of what Twitter has to offer in the first place. The “Decahose” – or a random feed of […]
Wriber Set to Become The Writer’s Block Cure-All For Brands
Marketing software is typically only as good as the user implementing it. Except when it’s better than that. Machine learning and natural language processing can get many marketing tools close to being better. In fact, we’ve seen it with SEO plugins like Scribe. With it, you start writing or copy-paste your article into WordPress and, […]
How to Write Like A Human (Or Sound Like One On Social Media)
There are no style guides to social media writing. There are no rules or tips or tricks. Plenty of gurus and software companies have written articles like, “How to write for social media,” that have scintillating tips like, “Keep Tweets short. You only have 140 characters!” But you don’t need rules to write for social […]
Is Social Listening Innovation Possible?
Innovation in the social listening space seems almost impossible. What’s possible is done. Or at least that’s the contrarian view. I spent a few days this week with my friends at Zignal Labs, a new-ish entry into the social listening landscape. And by friends, I should disclose that I mean literally, my friends. Tim Hayden (CMO) […]
What’s in a nickname?
Most people don’t call me by my name. My wife even calls me, “Jay” or “Jase” as if the extra “on” is burdensome. But it’s not just her. Most people call each other by a single syllable version of their name, unless their name is single itself. Even then, we often go by the first […]
The key to an effective announcement is the ‘why’
A company I advise is building an advisory board. They asked if it would be smart to announce all the new advisory board members at once or each individually to multiply the opportunities to write about them. They are hoping to make an effective announcement out of this. You could ask the same question about personnel […]
More Social Technology Contraction as Sysomos Acquires Expion
My consistent lament about the social technology space is there are too many people claiming they do everything and too few people doing everything. For every monitoring solution that says they have engagement tools, workflow management and killer analytics, there’s a killer analytics solution that claims to have monitoring, engagement and workflow management. The truth […]
Brand Embassy reverses trend, offers small business customer service solution
The single biggest complaint I’ve had about the social software game is that most companies offer their software for a somewhat reasonable price until they get venture funding. They’re then told by their investors they must focus on enterprise clients — you know, the ones who will pay ridiculous amounts of money for something that […]