You know it’s going to be a fun show when a rant on bad drivers is included, but also when I ponder the future of something. That future in this week’s episode of Go Ahead Caller is the future of social networks, which is inspired by new feature news from Instagram and Tinder. Another fun […]
Perhaps one of the most important activities you will engage in as a digital marketer is customer journey mapping. Putting yourself in the mindset and virtual shoes of your target customer and imagining all the steps he or she takes along the path of discovering, engaging with, considering and ultimately purchasing your product or service
The South Park Guide to Customer Journey Mapping Read More »
What a show this week! We went crazy talking about media coverage and how to discern it for yourself, teaching standards and how they’re slowly deteriorating, the top beers in America this summer and did a number on Influencer marketing. Dial up the old show and be sure to chime in with comments. Oh —
We’ve got some useful discussion about preparing video content for Instagram and Facebook, plus a nice discussion about how to take your content planning to the next level with content mapping on this episode of Go Ahead Caller. Plus, I share the funniest thing my daughter Katie has ever said to me. It’s priceless. Dial
Go Ahead Caller Episode 21: Surrendering to Vertical Video and Content Mapping Read More »
Back from vacation and hot! Hot about swearing in front of my kids, assessing competitors, influencers, Confederate statues and that scourge on society … Mormons. Check out a blistering welcome back episode of Go Ahead Caller today! Go Ahead Caller airs live on Facebook Live each Tuesday starting between 8 a.m. and 8:15 a.m. ET.
Competitor Assessments, Influencers and Mormons – GAC Episode 20 Read More »
What more can you ask for in a show? A little parenting advice, a little marketing advice, some booze and news about a job opportunity?! All we needed was someone to get in a fight and we’d have had us a shin-dig! On this week’s episode of Go Ahead Caller I share my recent experiences
Go Ahead Caller Episode 19: Managing Kids and Social Media and Voice Search Read More »
We knocked out another entertaining and useful program for you this week gang! Great examples of small business social media, customer service gone wrong on social and a neat discussion about how to take SEO from keyword research to content marketing execution. Oh … and I talk about why I’m getting shot in the butt.
SEO to Content Execution and Customer Care – GAC Episode 18 Read More »
It’s not everyday you get to hear how to measure loyalty and stories about my urologist all in the same show?!? How can you not dial up this episode of Go Ahead Caller? In all seriousness, though, do dial it up and be sure to go over to EagleRareLife.com to nominate your favorite person or
Go Ahead Caller Episode 17: Meditation, Rare Living, Measuring Loyalty and My Urologist Read More »
See what is potentially going on my ass, learn about what was stolen from my car, see which ad campaign currently has me aggravated and what I have to say about the USA Today’s website in this week’s edition of Go Ahead Caller. I probably should find a sedative. Enjoy! Go Ahead Caller is a
Go Ahead Caller Episode 16: Bad Ads, Bad Websites, World Cup and Breaking & Entering Read More »
I’m a bid advocate against distracted driving. So why in the world would I do an episode of Go Ahead Caller while driving my car? Well, it’s actually to illustrate the ONLY way you can safely operate a device and a car at the same time and to prove the point that distracted driving is
Go Ahead Caller Episode 15 – A Road Trip about Distracted Driving Read More »
Half education, have entertainment today on Go Ahead Caller! I rant about my neighborhood association and car smokers and give a nice run down of search engine optimization (SEO) 101 with some useful tips for planning search for your business. Dial it up, gang! And be sure to share the show with your networks! Invite
Neighborhood Associations, Car Smokers and SEO – GAC Episode 14 Read More »
A blistering tour through communications topics like social media complaints and what public relations is today on Go Ahead Caller this week. I talk about my big move and end the show with a somber take on our recent rash of wake-up calls around suicide. Enjoy and tell your friends about the show! Join me
Complaining on Social Media, PR Today and Wake-Up Calls – GAC Episode 13 Read More »