In only our second remote broadcast of Go Ahead Caller, I talk about the thinking behind Marketing Automation programs. You’ve got a lot of data and a lot of software to play with that data. So what do you need to think through in order to use it well for marketing? We also talk through
The Thinking Behind Marketing Automation – GAC Episode 32 Read More »
Yet another week where the Internet gods decided to hiccup the show. I guess I shouldn’t have spent the first part telling a joke/story about my man parts. Heh. But we did dive in deep, once we got serious, to talk about the value proposition and influencer marketing — what you can bring to the
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Word of Mouth Marketing is perhaps the biggest topic in marketing right now. And wouldn’t you know it, Jay Baer is there with a book about it. Talk Triggers by Jay and Daniel Lemin hit shelves a couple weeks back and I’ve finally had a chance to start reading it. Let me just say: It’s
Word of Mouth and Measuring Social Media – GAC Episode 30 Read More »
Last week I joked with a friend that the story of my life is summed up by saying I come up with great ideas and clients kill them. While certainly an exaggeration – if I never had one come to life I wouldn’t have lasted long in the marketing business – it can certainly feel
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The Future of Advertising will involve more machines and less people. Before you panic and enroll in real estate classes, give this week’s episode of Go Ahead Caller a look see and join us in pondering why I might say such a thing. We also talk about spotting bad influencers thanks to a recent Barstool
The Future of Advertising and Spotting Bad Influencers – GAC Episode 29 Read More »
When Sprout Social and Simply Measured combined forces, you knew it would only be a matter of time before a great social media management platform for $25 a month or so was a pipe dream. Sprout immediately jumped to $99 per month as an entry point and the combined forces offering positioned the duo as
StatusBrew Offers Useful Social Media Management Solution Read More »
What ever happened to blogging and blogs? Thought leaders in the digital marketing space have noticeably disappeared from the blogging ranks of late. What’s going on? That’s one of the topics we discuss this week on Go Ahead Caller, along with non-profit social media and a bit of a self-indulgent jaunt down the standup comedy
You should be using Pinterest for SEO (search engine optimization) for your company. Now, unless you’re in the weeds on SEO activation, you probably think I’ve lost my mind. But we’re on the third sentence here, people. Hang in there a second! We know Pinterest is a highly visual social network that is popular as its
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Online reviews are mega important to businesses and brands in today’s search-first, social-second digital marketing world. What happens when you have a fake one? A bad one? We talk about that, word-of-mouth marketing (including why I’m mad at Jay Baer), an interesting lifestyle marketing idea and NDOW — The National Day on Writing (Oct. 20)
There aren’t many companies that have needed crisis communications as much Papa John’s lately. Living in Louisville, it has been hard for me to escape the latest scuttlebutt, accusation, claim and such coming from ousted Chairman and company founder John Schnatter, who allegedly used a racial slur on a media training call earlier this year.
Papa John’s Launches Crisis Communications Initiative Read More »
I woke up cranky today, so this one had to be good. In honor of National Cheeseburger Day, I confess to being 28% cheeseburger, 27% Diet Pepsi and 14% bourbon. The rest can be attributed to that bitch Little Debbie. We also talk about an awful condiment entry from Heinz for which we try to
No one told me I’d be doing a show on the anniversary of 9-11 but I guess it was inevitable. I share my memories of that fateful day, talk about how Hurricane Katrina got me fired from my newspaper columnist position and revisit a civics lesson on why prayer at school events is generally not