Jason Falls

Tim Williams of Onalytica on Winfluence

The Software Company Focused on Influence, Not Just Influencers

The underlying theme of my book Winfluence – Reframing Influencer Marketing to Ignite Your Brand, is that we have to stop thinking about this practice as all about influencers and think of it in terms of how to drive influence. That can come from online influencers with big followings, but it can also come from …

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Bandolier Media on Winfluence

The Ad Agency that Manufactures Influence

We recently had a conversation with Brandon Brown of influencer platform Grin about CGI influencers—computer generated avatars that seem to be real people posting influencer-like content and gaining followers. That conversation opened up some discussion about using the influencer landscape as a palette for creativity. We joked that Kentucky Fried Chicken should create a Colonel …

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Jason Falls on Influencer Fraud

More Truth Surfaces About Influencer Fraud

My previous commentary that focused on the idea that Words Matter pointed out a flaw in semantics with how HypeAuditor reported fraudulent behavior. That semantic difference—a simple poor choice of words—lead Campaign U.S., a popular advertising industry publications, to post the statement that more than half of Instagram influencers—”engaged in fraud”—with 45 percent of accounts—”fake.”  …

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Julius Influencer Marketing Software

A Video Tour of Julius, My Influencer Marketing Software of Choice

I’ve been using Julius for influencer marketing discovery, campaign management and measurement for several years now. Its user interface, functionality, feature set and the curated information Julius’s research team loads into the platform make it a superior choice, in my opinion. Julius is the software I mention in my book more often than others for …

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